Senior Social Media and Digital Strategy Manager

Partners for Productivity. Storytellers for the Future.

At Agility Robotics, we aren't just building robots; we are building the future of work. Our humanoid robot, Digit, is designed to work safely alongside people in human spaces—handling the dull, dirty, and dangerous tasks so people can focus on what makes them human.

We are seeking a seasoned Social Media and Digital Strategy Lead to own our digital narrative. This is not a junior execution role; it is a strategic leadership position for a storyteller with 7–9 years of experience scaling B2B, hardware, or deep-tech brands. You will be the architect of our digital presence, responsible for translating complex and changing narratives into commercial and brand value and managing the full scope of our organic and paid social ecosystems.

Key Responsibilities

• Strategic Leadership & Long-Term Planning:
• Own the Roadmap: Architect a comprehensive, multi-year social media strategy that aligns with Agility's commercial goals and brand vision. Move beyond quarterly campaigns to build a long-term digital narrative that positions Agility as the leader in humanoid robotics solutions.
• Audience & Channel Architecture: Define sophisticated segmentation strategies for our diverse audiences—from logistics C-Suite executives to robotics PhDs. Determine the precise role, voice, and investment level for each channel (LinkedIn, X, YouTube, Instagram).
• Budget Authority: Own the social media budget. Manage paid media spend, vendor relationships, and tool procurement, ensuring every dollar creates measurable impact.
• Campaign Direction & Cross-Functional Orchestration:
• Integrated Campaign Planning: Lead the social component of Tier-1 company initiatives. Partner with the Commercial Team to optimize customer announcements (e.g., GXO, Amazon) and the PR Team to maximize media moments, ensuring a cohesive message across all touchpoints.
• Executive & Partner Liaison: Serve as the primary social advisor to Agility leadership. Work with executives to refine their thought leadership presence and collaborate with external partners to ensure brand consistency in joint ventures.
• Paid Media Execution: Specific responsibility for the paid funnel in collaboration with our demand gen team. Design and execute paid social campaigns that drive B2B lead generation, brand awareness, and recruitment, optimizing for CAC (Customer Acquisition Cost) and engagement quality.
• Content Operations & Community Stewardship:
• Editorial Board: Chair the content planning process. Work closely with the Creative Team to guide the development of high-fidelity assets, writing of the master copy and ensuring visual storytelling meets the "Agility" standard of technical accuracy and approachability.
• Community Leadership: Oversee the community management strategy. Set the protocols for engagement, crisis response, and sentiment analysis, ensuring our brand remains responsive and human in a highly technical space.
• Social Listening & Intelligence: Build a reporting framework that matters. Use social listening to identify industry trends and competitive gaps, presenting quarterly insights to leadership that influence broader marketing strategies.

What We're Looking For

• Experience: 7–9 years of progressive experience in social media strategy and digital marketing.
• Industry DNA: Proven track record in Startups, B2B Tech, or Hardware. You understand the unique challenges of marketing physical products in a digital world and navigating the "stealth to scale" transition.
• Paid & Organic Mastery: You are equally comfortable crafting a heartfelt organic post and managing a 5-figure paid acquisition campaign on LinkedIn Campaign Manager.
• Operational Maturity: You have experience setting up workflows, managing editorial calendars for complex organizations, and holding cross-functional teams accountable to timelines.
• Visual & Technical Fluency: You can speak "engineer" and "marketer" fluently. You have a sharp eye for video/design and can give precise creative direction that turns a technical demo into a viral moment.
• Crisis Comms Experience: You have weathered the storm before. You can navigate sensitive conversations such as AI, automation, and labor with high emotional intelligence and strategic poise.

Why Agility?

• History in the Making: You will manage the global voice of Digit, one of the world's most recognizable humanoid robots.
• Strategic Autonomy: This is a role for a builder. You will have the freedom to define the playbook, not just follow one.
• Tangible Impact: Your work directly supports the commercialization of technology that is changing the global supply chain.

This is a fully remote role with the option to work hybrid if a commutable distance from our Salem, Pittsburgh, or Fremont offices.

The final salary offered to a successful candidate will be dependent on several factors that may include but are not limited to: market location, job-related knowledge, skills, and experience. This range may change based on geographical location and may be modified in the future.