Digital Marketing Specialist

Digital Marketing Specialist

This is a hybrid position based out of our RTP, NC headquarters.

Are you a Digital marketing specialist with a passion for optimizing customer acquisition, retention, and engagement? We're looking for a data-savvy professional with strong analytical and communication skills to design and implement innovative strategies that drive business growth. If you excel at leveraging insights to enhance customer journeys, optimize conversion rates, and create impactful digital marketing initiatives, we want to hear from you!

Primary Responsibilities :

• Develop and execute comprehensive growth marketing strategies across paid search, social, and programmatic channels to drive efficient customer acquisition.
• Design and implement data-driven SEO strategies aligned with business objectives to enhance organic traffic and acquisition growth.
• Oversee account strategies for key advertising platforms (Google Ads, Google UAC, Facebook Ads, Apple Search Ads, etc.), optimizing performance through innovative ad formats.
• Identify and test new market opportunities, leveraging experimental approaches to unlock scalable growth.
• Collaborate with cross-functional teams.
• Optimize marketing funnels to enhance conversion rates, improve campaign effectiveness, and generate actionable insights for continuous optimization.
• Track, analyze, and report on key growth metrics, proactively identifying solutions and support requirements to meet business goals.
• Define and optimize messaging strategies for communications through Salesforce to enhance engagement and effectiveness.

Knowledge, Skills, and Abilities :

Education and Experience :

This position is eligible to participate in up to 5% of the company bonus pool. We offer a wide variety of benefits including, but not limited to : Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression.