Senior Consultant, Marketing Science & Enablement

Senior Consultant, Marketing Science & Enablement

Location –New York, NY 10118 (Hybrid – Tuesday through Thursday)

Fulltime Hourly Consultant: up to $135/hr (W2/Non-Exempt)

LinkedIn's Marketing Solutions (LMS) Marketing Science & Technology (MS&T) team is seeking a senior consultant to design, build, and operationalize training modules for LMS measurement solutions – including the Conversions API (CAPI), Revenue Attribution Report (RAR) and Brand Lift Testing. This role translates product + measurement expertise into role-based curricula, hands-on labs, and supplemental learning assets (e.g., videos, FAQs) that accelerate time to competency for CSMs and sellers working in close partnership with Marketing Science & Technology teams, which include our Measurement Analytic Partners (MAP), Customer Solutions Engineering (CSE) and Customer Insights teams, as well as Go-to-Marketing Enablement (GTME) leads.

In addition, this role will be tasked to work with at least one strategic client to build, model, and innovate with advanced statistical and machine learning methods; partners deeply with client and internal product teams to create new measurement solutions and/or features as needed. This role will drive seamless execution of measurement reporting & optimization implementation/recommendation with the assigned client with a dedicated focus on incrementality solutions.

Focus Areas:

• Design and implementation of role based learning modules for sales teams aligned to LMS measurement solutions - discovery/adoption/implementation paths
• Facilitation of practical labs using realistic measurement tools scenarios
• Establishment of baseline certification pass rates and training evaluation criteria
• Strategic measurement advisory support for complex customers

Key Responsibilities:

Advising, Developing & Facilitating Measurement Training (Time Allocation: 60%)

• Asset enhancement & development
• Partner with cross-functional teams to advise on enhancements to measurement narratives, codify best practices, and enhance asset repositories and discovery systems
• Develop pre/post implementation guides and optimization workflows for prioritized measurement solutions (e.g., CAPI, Brand Lift Testing, Revenue Attribution)
• Curriculum design & content development
• Develop training modules, implementation frameworks, checklists and customer engagement support assets – e.g., enhanced Campaign Manager Tool (CMT) configuration guides, event selection tools, customer comms
• Advise on and facilitate production of multi modal measurement training content: facilitator decks, eLearning modules, micro videos, lab guides, assessment rubrics, and certification criteria and assets working in close partnership with GTME partners
• Hands on labs & assessments
• Build scenario-based labs to provide practical exposure to real-world customer scenarios (e.g., objection handling, technical issues support and resolution paths, implementation, data storytelling and recommendations)
• Create graded assessments tied to competency levels (Beginner/Intermediate/Advanced)
• Training Evaluation
• Advise on best practices for evaluating learner outcomes and establishing feedback loops for continuous improvement

Providing Measurement Advisory Services to Senior Customers (Time Allocation: 40%)

• Lead complex client and agency relationships, advising on advanced measurement frameworks that elevate business performance
• Develop and operationalize learning agendas and measurement strategies, fostering adoption of cutting-edge methodologies, tools, and partnerships
• Design and execute empirical research, A/B tests, incrementality and attribution studies to optimize campaign performance

Qualifications:

• 10+ years working in the marketing/advertising industry with working knowledge of quantitative marketing analytics & large data sets
• 8+ years of experience advising senior customers on advanced media analytics or marketing measurement methodologies in a customer facing role
• Deep expertise in advertising measurement methodologies, incl. attribution, MMM, incrementality, online/offline measurement, CAPI and experimental design.
• Experience in advanced SQL query development, python, data modelling and marketing analytics
• Experience in curriculum design/learning experience development (e.g., learning lab creation and facilitation for analytics and/or technical solutions)
• Degree in a quantitative discipline (Math, Economics, Statistics, Engineering, etc.).

Preferred Qualifications:

• Strong data acumen with experience working with advanced analytics tools and/or digital AdTech ecosystems.
• Experience in B2B marketing analytics and marketing intelligence, or B2B consulting
• Experience with CRM platform technology and data structures
• Experience working directly with sales teams
• A strategic thinker with excellent business judgment, strong solutions, and strong analytical skills
• Proven ability to design and operationalize learning & enablement programs across diverse stakeholder groups
• Collaborative with ability to establish strong relationships with colleagues and senior stakeholders
• Strong commercial and customer success orientation, with proven track record developing training materials and advisory assets aligned to commercial outcomes
• Excellent communication, presentation skills and experience presenting to executive stakeholders

Req# 16379