Business Development & Marketing Specialist (Corporate)

Business Development & Marketing Specialist (Corporate)

Foley & Lardner LLP is a great place to work because of what we do and how we do it. Your unique perspectives, experiences, and abilities will be embraced and developed so you can excel. As a part of Foley, you’ll have the opportunities and resources to gain experience, advance professional goals, and forge meaningful connections. With over 2,300 people, we’re #HappyatFoley—you’ll be too.

Overview

We’re seeking a Business Development & Marketing Specialist to support the Corporate Transactions, Tax, and Fund Formation & Investment Management practice groups. You’ll assist the Business Law Department in managing and executing projects, programs, activities, and processes that support these groups, reporting to the BD&M Manager and staying informed on emerging legal and market trends.

Responsibilities

Support areas within the Corporate Transactions practice group, including private equity, venture capital, capital markets, public company advisory, corporate governance, and mergers & acquisitions; Tax practice group, including estate planning, family office, private client services, and employee benefits & executive compensation; and Fund Formation & Investment Management practice group, including secondaries, sponsors, and institutional investors.

Develop and maintain customized pitches / RFPs, presentations, and marketing materials.

Help execute integrated profile-raising campaigns through conferences, seminars, webinars, client entertainment, and events—coordinating logistics, invitations, website development, digital & social media, client-facing material production, response tracking, and follow-up communications.

Create and distribute thought leadership materials—client alerts, industry outlooks—through mass mailings, digital media postings, and internal newsletters and alerts.

Update the firm’s CRM database, including data entry, external mailings, and running reports.

Identify key memberships, sponsorships, and events that provide new sources for profile raising and lead generation; assist lead attorneys in maximizing benefits.

Track return on investment of business development and marketing activities.

Write submissions for relevant award programs and directories.

Conduct research and competitive analysis to identify opportunities to deepen existing client relationships, expand the client base, and increase external / internal visibility.

Qualifications

Bachelor’s Degree required; Degree in marketing, business, or related field preferred.

Minimum of three (3) years of general marketing experience required, preferably in legal or a complex, consultative professional services organization.

Understanding of the legal industry and / or financial services sector desired.

Excellent oral and written communication skills.

Strong interpersonal skills with the ability to work independently or cooperatively on a team.

Strong organizational and time-management skills with a high-level attention to detail.

Ability to prioritize, multi-task, and see projects through to completion.

Compensation

Detroit, Milwaukee, Orlando, Salt Lake City & Tampa : $68,300 to $95,600

Chicago & Dallas : $75,100 to $105,200

Benefits

Paid Time Off; Paid Holidays; Medical, Dental & Vision insurance; 401(k) Retirement; Disability and Life insurance; Adoption Assistance; Backup Care for Dependents.

Equal Opportunity Employer

Affirmative Action / Equal Opportunity Employer / M / F / Vet / Disabled.

About Foley & Lardner

Foley is an Am Law 50 firm consistently ranked among top-tier practices. With over 1,100 lawyers in 26 offices across the United States, Mexico, Europe, and Asia, we lead in Corporate, Intellectual Property, and Litigation. Our focus areas include Energy, Health Care & Life Sciences, Innovative Technology, and Manufacturing. We act as trusted business advisors delivering creative, practical, and effective solutions, continuously modernizing all aspects of our business.

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