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Controller (or Senior Accountant → Controller Track)
Controller (or Senior Accountant → Controller Track)WhyGolf • Escondido, CA, US
Controller (or Senior Accountant → Controller Track)

Controller (or Senior Accountant → Controller Track)

WhyGolf • Escondido, CA, US
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Job Description

Job Description

About WhyGolf

WhyGolf is a fast-growing golf performance company In Escondido, CA generating ~$10M in annual revenue across golf training aids, a subscription golf app, and a subscription online golf training academy (in development). We have an excellent reputation, trusted products, and strong brand awareness. We anticipate continued high-growth for the foreseeable future.

Role Overview

We’re looking for a hands-on Controller or a strong Senior Accountant ready to step up to own and build the financial backbone of the company. This person will be a senior leader and partner to the president and other executives on the team.

This role is ideal for :

A current Controller or a strong Senior Accountant who is ready to step into a Controller role in an exciting, high-energy business environment.

You will own day-to-day finance functions, partner with leadership on strategic decisions, and help evolve systems, controls, and processes as the company scales from ~$10M upward.

This is a roll-up-your-sleeves role with real influence and substantial economic opportunity.

Key Responsibilities

Accounting & Close

  • Own monthly, quarterly, and annual close
  • Maintain GAAP-compliant accrual accounting

Prepare and review : P&L

  • Balance Sheet
  • Cash Flow
  • Manage revenue recognition across :

    • Physical product sales

  • Subscription app revenue
  • Subscription training academy revenue
  • Maintain and evolve the chart of accounts

    • FP&A & Business Insight

  • Build and maintain :

    • Annual budgets

  • Rolling forecasts
  • Cash flow projections
  • Analyze :

    • Gross margin by product line

  • Subscription performance and churn
  • Operating expenses vs plan
  • Provide leadership with clear, actionable financial reporting

    • Support pricing, hiring, and product decisions with financial modeling

    Cost Accounting & Inventory

  • Oversee cost accounting for offshore-manufactured products
  • Track and analyze :

    • COGS

  • Freight, duties, tariffs
  • Inventory valuation and reserves
  • Partner with operations on :

    • Inventory planning

  • Cash usage
  • Margin improvement

    • Sales Tax & Compliance

  • Oversee multi-state sales tax compliance through a third-party tax management provider
  • Ensure accurate data flow and filings across channels
  • Monitor nexus exposure as the business grows
  • Coordinate with external accountants and advisors as needed

    • Payroll, Insurance & Compliance

  • Oversee payroll processing and reporting
  • Ensure compliance with federal and state payroll requirements
  • Manage business insurance programs, including :

    • General liability

  • Product liability
  • Workers’ comp
  • Coordinate renewals, audits, and broker relationships

    • Systems, Controls & Scale

  • Own and improve accounting systems and workflows
  • Implement and maintain basic internal controls
  • Prepare the company for :

    • Lender reporting

  • Potential audits
  • Future capital raises
  • Manage external partners (CPA firm, tax providers, payroll, insurance)

    • Required / Core Experience

  • Strong background in general accrual accounting
  • Experience owning or heavily participating in the monthly close
  • Exposure to FP&A, budgeting, and forecasting

    • Experience with : Inventory accounting

  • Cost accounting
  • Payroll
  • Insurance administration
  • Comfortable working in a growing, less-structured environment

    • Ideal Candidate Profiles

  • Controller or current Senior Accountant ready to step into a Controller role
  • Experience in :

    • Manufacturing and distribution companies

  • Subscription revenue models (helpful, not required)

    • Nice to Have (Not Required)

  • CPA or public accounting background
  • Some exposure to e-commerce or Amazon accounting
  • Experience scaling systems or processes
  • A golf fan or player

    • Who You Are

  • Organized, detail-oriented, and reliable
  • Comfortable owning responsibility and learning quickly
  • Able to explain financials in plain English
  • Calm under pressure and adaptable as priorities shift
  • Interested in growing with the role, not just filling it

    • Why This Role Is Compelling

  • Direct visibility and impact on company decisions
  • Opportunity to grow into a senior finance leader
  • A chance to help build the financial backbone of a scaling brand
  • Significant economic opportunity
  • Working with fun, like-minded teammates in an exciting business field

    • Reports to President

    In office or remote (minimum of one day per week in office)

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    Controller or Senior Accountant Controller Track • Escondido, CA, US

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