Lead Technical Product Manager

Lead Technical Product Manager For Currently Media & Advertising

This position requires office presence of a minimum of five days per week and is only located in the location(s) posted. No relocation is offered. Work Location : Dallas, TX

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections. Role Overview : The Lead Technical Product Manager for Currently Media & Advertising is responsible for executing the end-to-end strategy and optimization of digital advertising and campaign operations across the Currently consumer-facing digital properties including Currently.com, consumer email and portal experiences, and ATT.com. This role serves as the advertising operations lead for AT&T's strategic partnership with Yahoo, working collaboratively to enable joint monetization plans and optimize ad stack performance. The Lead is also responsible for the campaign development and execution of all direct and programmatic inventory enabled on AT&T's digital storefront, att.com.

This position will lead advertising operations, reporting, and analytics with a focus on improving average revenue per user and driving advertising demand stability. This is a high-impact, results-oriented role that blends business leadership, partner management, and digital media expertise. The ideal candidate will bring deep experience in ad monetization, campaign execution, ad stack operations & development, and digital content strategyalong with a proven ability to work cross-functionally and influence both internal teams and external partners to optimize digital experiences.

Key Responsibilities :

• Act as the primary ad operations lead and counterpart to Yahoo for Currently, managing the collaborative advertising roadmap across Currently.com, AT&T's portal and email experiences, and ATT.com.
• Execute advertising monetization strategy and campaign performance across AT&T's digital properties, with a focus on increasing ARPU, user engagement, and revenue contribution from digital media.
• Develop and manage an ongoing pipeline of campaign and advertising initiatives in collaboration with Yahoo, including new ad product testing, performance optimization, and operational improvements.
• Oversee site performance reporting, user engagement trends, campaign analytics, and yield analysis to evaluate advertising effectiveness, identify UX and performance concerns, and adjust levers in real-time.
• Collaborate with internal stakeholdersincluding Media, Marketing, Finance, Legal, Product, and Analyticsto ensure campaign success, revenue alignment, and strategic integration.
• Ensure operational excellence and partner accountability through consistent measurement, forecasting, and reporting on advertising KPIs. Own relationship with internal partners for all AT&T FP&A activities.
• Represent AT&T's digital media business interests in leadership forums and external partner conversations, providing strategic insights and influencing future roadmap development.

Qualifications :

Preferred :

Desired Outcomes :

Key Traits :

Our Lead Tech Product Manager earns between $143,800-$215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education / training.

Joining our team comes with amazing perks and benefits :

If you're ready to make an impact on our business and your career, bring your bold ideas to a world of possibility. Apply today! Weekly Hours : 40 Time Type : Regular Location : Dallas, Texas Salary Range : $143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and / or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.