Engagement Product Manager

Engagement Product Manager

Cloaked is a privacy startup dedicated to rebuilding consumer trust in how personal data is used. Our vision is to create an internet that serves the needs of its users, first and foremostwith individual privacy and opt-in at the core. Our product is a virtual "cloak" that you use as you visit any websiteFacebook, Amazon, etc. It lets you choose to share all, some, or none of your private information based on your personal preference.

Cloaked is creating the first ever consumer based privacy ecosystem that offers complete data ownership, without sacrificing user experience. Cloaked gives you the ability to auto-generate an identity with a single click from our best in class password management solution. Users can generate masked emails, phone numbers, passwords, and soon credit cards.

We are dedicated to building innovative solutions that allow users to stay private online. If you're a data-driven product leader with experience building features that drive habit formation, retention, and daily engagement in consumer products, come work with us.

What will you do?

• Drive retention metrics for Cloaked's consumer product and own the features that move them.
• Design and ship product experiences that create daily usage habits and improve long-term retention.
• Build features that give users compelling reasons to return: progress systems, social mechanics, personalization, notifications, and other retention drivers.
• Run experiments to understand what drives engagement and iterate quickly based on what you learn.
• Partner with Engineering and Design to ship high-quality features fast.
• Set up proper instrumentation so we can measure retention cohorts, activation patterns, and engagement trends accurately.
• Champion retention thinking across the product org and embed it into how we approach all product work.
• Use data to make decisions. Understand cohort behavior, spot patterns in retention curves, and know which metrics matter.
• Collaborate cross-functionally with Marketing, Support, and other teams to create seamless user experiences.

What skills and experiences will help you?

• You've shipped features that measurably improved retention and can talk about the data that proved it.
• You understand retention mechanics deeply: habit formation, progress systems, social features, personalization, and notifications. You know what makes products sticky.
• You're strong with analytics. Comfortable running experiments, reading cohort data, and setting up instrumentation that tells you what's working.
• You have consumer product intuition. You can look at user behavior and spot opportunities others miss.
• You're technically fluent. You work well with engineers, understand what's feasible, and can read basic code when needed.
• You communicate clearly and can bring others along with your thinking.
• You're in NYC and can collaborate in person.

Nice to have?

• You've worked at companies where daily engagement was the primary business metric.
• You've built privacy or security products before.
• You've designed notification strategies and engagement systems.
• You're familiar with analytics platforms like PostHog, Amplitude, or Mixpanel.
• You've built products at AI-first companies.

What do we like?

• You ship fast and iterate based on what you learn.
• You're comfortable running experiments and learning from what doesn't work.
• You're genuinely curious about user psychology and behavior.
• You use data to make decisions without getting stuck in analysis.
• You've worked at startups or high-growth companies and know how to move quickly.
• You care deeply about user privacy and treat customer data the way you'd want yours treated.

We are really excited about having you join our mission-driven team and help us build the future of online privacy!

Our values:

• Make the impossible, possible
• Make it possible, quickly
• Make it possible, respectfully
• Keep consumer privacy paramount