VP of Marketing - Remote

VP / CMO, Marketing

We are seeking an experienced and strategic VP / CMO, Marketing to lead the marketing efforts for one of our companies. The ideal candidate is a strong marketing leader who understands the B2C and B2B space, has experience targeting the US market, and can drive lead generation through strategic marketing efforts while operating within a tight budget. You will be instrumental in formulating and executing a comprehensive marketing plan to expand our client base, increase brand awareness, and generate qualified leads. The role offers flexibility, with a mandatory 5-hour overlap during EST business hours (9 am-5 pm EST).

Responsibilities

• Develop and execute a comprehensive marketing strategy that aligns with business goals and drives lead generation within the B2C or B2B market.
• Position our unique value proposition effectively in the market, highlighting seamless virtual assistant workflows, backup support, and uninterrupted service delivery.
• Lead all aspects of digital marketing, including SEO, PPC, content marketing, social media, and email campaigns, to increase brand visibility and drive leads.
• Identify and analyze customer acquisition channels, optimizing efforts to achieve maximum ROI on a tight budget.
• Research and understand the US market, ensuring marketing campaigns resonate with target audiences and align with industry trends.
• Collaborate with internal stakeholders to create engaging and targeted marketing content for campaigns, websites, and sales materials.
• Monitor and analyze the performance of marketing initiatives, providing actionable insights to improve campaign effectiveness and overall strategy.
• Build and oversee marketing tools, platforms, and automation systems to optimize lead generation and nurturing.
• Stay up-to-date with marketing trends, tools, and technologies to identify innovative strategies for growth.

Desired Skills and Experience

Job Details