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Salesforce Marketing Cloud Engineer
Salesforce Marketing Cloud EngineerKasmo Global • Dallas, TX, United States
Salesforce Marketing Cloud Engineer

Salesforce Marketing Cloud Engineer

Kasmo Global • Dallas, TX, United States
[job_card.variable_days_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Key Responsibilities :

  • Develop and implement solutions in SFMC using AMP Script, HTML, CSS, SQL, SSJS, and / or JavaScript.
  • Build and manage cloud pages using content blocks and HTML / CSS, including forms, surveys, and dynamic content.
  • Design and execute marketing automation workflows using Email Studio, Journey Builder, Automation Studio, and Data Extensions.
  • Collaborate with cross-functional teams to ensure seamless integration between SFMC and Salesforce Core, as well as other platforms.
  • Implement, customize, and optimize email templates, journeys, automations, and cloud pages to enhance campaign performance.
  • Ensure compliance with email laws and best practices, including CAN-SPAM, GDPR, and other regulations.

Qualifications :

  • Bachelor's degree in computer science, a related field, or equivalent alternative education, skills, and / or practical experience is required
  • 5+ years of hands-on experience in Salesforce Marketing Cloud, with a focus on email marketing and automation.
  • Proficiency in AMP Script, HTML / CSS, SQL, SSJS, and JavaScript is essential.
  • Extensive experience in SFMC platform configuration, automation, and journey orchestration.
  • Strong understanding of email deliverability, compliance standards, and A / B testing methodologies.
  • Experience working with Litmus or Email on Acid for email testing.
  • Experience with OOTB and custom Preference Centers is a plus.
  • Experience implementing MobileConnect and MobilePush is an advantage.
  • Strong problem-solving skills with the ability to troubleshoot and resolve technical issues effectively.
  • Excellent communication skills, with the ability to work collaboratively with stakeholders at various levels.

    • Preferred Skills :

  • Integration experience with Salesforce Core and other platforms.
  • In-depth knowledge of SFMC platform end-to-end functionalities, including cloud pages, automation, journeys, and data handling.
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