Manager, Shopper Marketing - Retail

Manager, Shopper Marketing - Retail

At Curaleaf, we're redefining the cannabis industry with a strong commitment to quality, expertise, and innovation. As a leading global cannabis provider, our brandsincluding Curaleaf, Select, and Grassrootsoffer premium products and services in both medical and adult-use markets.

Join us at Curaleaf to be part of a high-growth, purpose-driven company that champions corporate social responsibility through our Rooted in Good initiative, supporting community outreach and positive change. Here, you'll have the opportunity to make a meaningful impact, drive innovation, and help shape the future of cannabis.

Title : Manager, Shopper Marketing - Retail

Location : NYC

Travel Requirements : 40%-60% of the time

Job Type : Full Time | Exempt

About the Role : Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.

What You'll Do :

• Leads with a "Channel-First" Mindset

Develops POS-driven strategies that flex with evolving retail and regulatory dynamics.

Understands the commercial and brand impact of decisions at both state and channel levels.

Communicates clearly across diverse audiencesinternal teams, external stakeholders, and retail partners.

Uses data and consumer insights to guide decision-making

Continuously seeks process and executional improvements while safeguarding brand integrity.

What You'll Bring :

Even Better If :

Curaleaf Pay Transparency

$100,000 - $110,000 USD

What We Offer :

Benefits vary by state, role type, and eligibility.

Our Vision : To be the world's leading cannabis company by consistently delivering superior products and services and driving the global acceptance of cannabis.

Our Values :

Curaleaf is an equal opportunity employer. Curaleaf recruits, employs, trains, compensates, and promotes regardless of race, religion, color, national origin, gender identity, sexual orientation, physical ability, age, veteran status, and other protected status as required by applicable law. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation. Individuals adversely impacted by the war on drugs are encouraged to apply. Current Curaleaf employees should apply for open positions through our Internal Job Board, which can be accessed via the link on The Leaf.