Digital Marketing Specialist

Please read before applying. Must have experience marketing in the pharmaceutical industry and be able to commute to Glen Rock, PA Monday-Friday.

Robert Half has a client seeking a Marketing Specialist with 5 years of experience and pharmaceutical industry experience (required). This is a direct-hire position that requires going onsite in Glen Rock, PA 5x a week. This role has a heavy focus on brand strategy, digital transformation, and lead generation.

Responsibilities include :

• Create and execute branding and communications strategy.
• Define and manage the annual communications budget, ensuring effective resource allocation to high-impact campaigns.
• Increase brand visibility in defined target markets through strategic campaigns and thought leadership initiatives.
• Drive leads through the website, targeted digital campaigns, trade shows, webinars, and social media platforms.
• Convert marketing-generated leads into qualified sales opportunities.
• Spearhead go-to-market strategies for new product introductions globally, including messaging, positioning, and integrated campaign execution.
• Develop compelling marketing collateral, product videos, email campaigns, and sales enablement tools to support teams.
• Improve the website strategy to ensure user-friendly navigation, optimized content, and high SEO performance.
• Expand paid advertising, SEO / SEM, email marketing, and targeted social media campaigns.
• Track online engagement and campaign effectiveness, driving continual improvement.
• Gather Market Intelligence and Insights in target markets and therapeutic areas.
• Define areas of differentiation and identify new growth opportunities.
• Refine marketing strategies and improve content relevance.
• Represent the company at key industry events, trade shows, and webinars globally, ensuring consistent brand messaging and lead capture.

Requirements include :