Campaign Coordinator FT

Job Description

Job Description

Position : Campaign Coordinator

Reports To : Marketing Manager

FLSA Status : Non-Exempt

SUMMARY

The Campaign Coordinator supports the execution of First Tactical’s retention marketing programs. This role is responsible for building campaigns, defining audiences, managing automations, and supporting reporting across email and SMS channels.

While this role supports broader campaign initiatives, its primary focus is ensuring retention marketing is executed accurately, consistently, and at scale. The Campaign Coordinator is a hands-on operator who translates campaign strategy into working logic inside Attentive.

ESSENTIAL DUTIES & RESPONSIBILITIES

• Build and launch email and SMS campaigns in Attentive
• Create and manage audience segments based on campaign goals
• Configure campaign logic, triggers, and exclusions
• Build, test, and maintain automated flows
• Ensure campaigns follow brand, compliance, and messaging standards
• QA all campaigns prior to launch to prevent errors
• Maintain the retention campaign calendar in coordination with the Marketing Manager
• Assist with A / B testing execution and documentation
• Support performance tracking and reporting for email and SMS
• Maintain consistency across email and SMS touchpoints
• Support broader campaign execution by ensuring email / SMS aligns with :

o Website promotions

o Social and retail initiatives

o Sales and key account programs

EXPERIENCE / EDUCATION

PHYSICAL DEMANDS / WORK CONDITIONS

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.