Media Manager

Position Summary

We're seeking a Media Manager to join Welch's Integrated Marketing & Communications team. This role manages strategic, data-driven media planning and activation across brand, innovation, and business initiatives — delivering connected, measurable, and growth-oriented consumer experiences across paid and retail media ecosystems.

You will lead the end-to-end media strategy, manage our agency partner, and work cross-functionally with Brand, Sales, eCommerce, and Consumer Insights teams to ensure paid media investments drive both short-term performance and long-term brand equity.

What You'll Do

• Drive a full-funnel, omnichannel paid media strategy across brand and innovation, from awareness through conversion, loyalty, and retention
• Lead the media agency relationship, including strategic briefings, plan development, investment allocation, execution, optimization, billing, and performance reviews
• Advance media planning and optimization using audience insights, first-party data, AI-enabled tools, and predictive analytics
• Govern our retail media strategy, execution and partnerships, including Search + Sponsored Products, custom media partnerships, and Joint Business Planning (JBPs) with key retailers. All in close collaboration with Brand and Sales teams and support from IMC leadership
• Champion modern measurement frameworks, including MMX, incrementality testing, clean rooms, and outcome-based KPIs tied to business growth
• Serve as a strategic media advisor to brand teams, translating emerging media, technology, and platform innovation into clear, actionable media recommendations
• Integrate creator, influencer, and content ecosystems into broader media strategies to drive cultural relevance and commerce, through tight alignment with our Brand Engagement team
• Continuously test, learn, and evolve, fostering a culture of experimentation, learning, and innovation across the marketing organization.

Who You Are

• A media thought-leader with strong strategic instincts and a 'test-and-learn' mindset. Agility, with the ability to manage multiple campaigns at once, is critical
• Deeply passionate about CPG, staying on top of industry and cultural trends with a keen understanding of shopper media and innovative media technologies with a consumer-led mindset
• Fluent in both brand and performance media, with the ability to connect storytelling to outcomes. Data centricity is key.
• A collaborative partner who thrives in cross-functional environments – especially with Sales and Brand teams
• A clear, confident communicator who can simplify complexity and influence stakeholders
• Nimble, adaptable, action-oriented and energized by change in a fast-moving media ecosystem
• Highly organized with strong project management and attention to detail

What You'll Need

• Bachelor's degree in a business-related or relevant field
• 5+ years of progressive media experience, agency and/or client-side
• Proven expertise in omnichannel media strategy and activation, including:
• Retail media networks (RMN's)
• Paid social (YouTube, Meta, TikTok, Pinterest, emerging platforms)
• Digital Media
• Search (SEO/SEM)
• Programmatic & digital video (CTV, OLV etc)
• Streaming, audio, OOH
• Product sampling and experiential media
• Influencer / creator marketing
• Experience managing or working with media agencies and media partners, retailer accounts and IAT's (integrated agency teams)
• Strong experience in media measurement, attribution, and analytics, including KPI design, dashboards, tagging, and performance storytelling
• Understanding of eCommerce, and performance marketing, especially retailer platforms and marketplaces
• Comfortable leveraging AI-powered planning, optimization, and insights tools

At Welch's we value diversity, a passion for what you do, and a commitment to continuous learning. Even if you do not feel you meet every requirement listed, this role aligns with your strengths and goals we encourage you to apply. Join us and contribute to something extraordinary.

What You'll Enjoy:

• Organization with a bold, clear purpose & vision for the future
• Inclusive Culture: Be a part of an inclusive workplace where you not only belong but also have the opportunity to be the best version of yourself
• Passionate Community: You are encouraged to have a voice, share your opinions, and have individual impact on the success of the business
• Hybrid work model: Flexible & collaborative work environment to maximize well-being & success
• Paid Time Off and Holidays: Enjoy time away from the office to rest and recharge
• Paid Volunteer Time Off: 40 hours of paid volunteer time
• Development & Advancement: Formal and informal opportunities to develop and grow your career
• Compensation Package Consisting of Competitive Base Salary and Annual Incentive Plan (Bonus)
• 401K plan with Generous Company Match
• Flexible Benefits from your first day: Choose the benefits that meet your needs and preferences
• Health, Dental & Vision Insurance
• Health Savings Accounts
• Life and accident insurance
• Employee Assistance Programs
• Tuition reimbursement program
• Additional benefits available through Perks at Work
• Paid parental (and adoption) leave – Available after 12 months of employment

The anticipated hiring base salary range for this position is $130,000 - $140,000 annually for US-based employees. This range reflects the minimum and maximum for the position across all US locations, is based on a full-time work schedule, and is Welch's good faith estimate as of the date of this posting. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. In addition to base salary, this role is eligible for participation in a bonus plan.