Media Performance Specialist

Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Flexible schedule

Free food & snacks

Health insurance

Opportunity for advancement

Paid time off

Parental leave

Training & development

Vision insurance

Company: Fortidia

Lakewood, CO Hybrid Schedule= WFH Monday & Friday, In-office Tuesday, Wednesday, Thursday

We are an equal opportunity employer. We believe that talent, expertise, empathy and ambition drive our success, and we base hiring decisions solely on candidate experience and skills.

We are committed to creating an inclusive hiring process. If you have specific needs or require adjustments during the recruitment process, please let us know.

For our Lakewood office we are searching for an Media Performance Specialist, mainly focused on results over activity—using data, testing, and continuous optimization to ensure marketing investments drive qualified demand, improve conversion, and support sustained systemwide growth operating within Fortidia US’s redesigned marketing organization.

The Media Performance Specialist is a hands-on, performance-driven role responsible for planning, executing, optimizing, and reporting on paid media and performance marketing initiatives across Fortidia US brands. This role sits at the core of Fortidia US’s demand generation engine and is directly accountable for delivering measurable, ROI-positive outcomes that support franchise-level revenue growth.

The Media Performance Specialist will report to the National Marketing Manager.

Main tasks and responsibilities:

1. Paid Media Strategy & Execution

Execute and optimize paid media campaigns across search, social, display, and other performance-driven channels

Translate national marketing priorities into channel-level execution plans

Ensure campaigns are aligned to brand standards, messaging frameworks, and growth objectives

Partner with external agencies or vendors as needed to extend execution capacity

1. Performance Optimization & ROI Management

Continuously monitor, analyze, and optimize campaign performance to improve efficiency and results

Own key performance indicators including cost per lead, cost per acquisition, conversion rates, and ROI

Conduct A/B testing and experimentation to improve creative, targeting, and channel mix

Recommend budget reallocations based on performance insights

1. Franchise-Level Demand Support

Support local franchise locations with scalable, revenue-producing demand programs

Ensure paid media strategies support both national campaigns and local market visibility

Collaborate with Field Marketing to align national performance programs with local execution

1. Reporting, Insights & Accountability

Maintain clear, accurate reporting on paid media performance

Deliver actionable insights and recommendations to the National Marketing Manager

Contribute to executive-level dashboards and performance reviews

Ensure performance measurement aligns with Fortidia US attribution and reporting standards

1. Partner & Platform Collaboration

Work closely with internal stakeholders, platform providers, and external partners

Ensure vendors and partners meet performance, cost, and quality expectations

Stay current on platform changes, best practices, and emerging performance marketing trends

Key Success Metrics

Paid media ROI and efficiency of spend

Lead volume, quality, and conversion rates

Contribution to franchise-level revenue performance

Timely, accurate reporting and performance insights

Continuous improvement through testing and optimization

Skills and experiences:

4–7 years of hands-on experience in performance marketing or paid media management

Proven experience managing paid search, paid social, and digital advertising platforms

Strong analytical skills with the ability to translate data into actionable insights

Experience optimizing campaigns against ROI and revenue-based metrics

Comfort operating in a fast-paced, performance-driven environment

Experience supporting multi-location or franchise businesses is a plus

What We Offer:

A vibrant international environment in a continuously growing company.

Extensive training and development opportunities within the group, including an E-learning platform

A multicultural organizational structure and team.

Hybrid working policy (60/40), along with flexible start times and ½ day Fridays during the Summer & Winter months!

Annual base salary in the $80k - $100k range based on experience

Team and individual performance-based bonus up to 20% of your annual salary.

Highly competitive compensation package including Medical, Dental, Vision, PTO, 401(K) Match, Life Insurance, Short-term and Long-term Disability, Pet Insurance, and a completely free Employee Assistance Program

Hard work, collaboration, humanity, fun, and laughter. We are a small, passionate, driven, and highly collaborative team that is fully invested in the success of our company, and value contributions from each member.

Flexible work from home options available.

*PostNet centers (locations) are independently owned and operated. The posted positions are offered by individual franchisees who interview, hire, manage and pay the employees hired for positions in a specific local location (center) through their specific business.