Associate, Brand Marketing & Advertising

COMPANY OVERVIEW

Global Atlantic Financial Group is a leader in the U.S. life insurance and annuity industry, serving the needs of individuals and institutions. Global Atlantic is a wholly-owned subsidiary of KKR, a leading global investment firm that offers alternative asset management across multiple strategies and capital markets solutions.

We are looking for a diverse team of talented individuals who reinforce our culture of collaboration and innovation. We are dedicated to the career development of our people because we know they are critical to our long-term success. Join our team and come grow with us.

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Position Summary:

Global Atlantic is seeking an Associate, Brand Marketing and Advertising candidate to join the Marketing organization and be responsible for the development and execution of strategic advertising campaigns that enhance our brand presence and drive customer engagement across our retail and institutional audiences. We are looking for a creative thinker with a strategic mindset and a passion for brand marketing and advertising. This role will collaborate with cross-functional teams to manage all paid media initiatives across digital, social, and traditional platforms. This position offers a unique opportunity to shape Global Atlantic’s marketing direction and contribute to its success in a competitive industry. All candidates must, in addition to possessing the specific qualifications cited below, be a self-starter and work well within a complex, fast-paced, fluid environment.

Responsibilities include, but are not limited to:

• Contribute to the development of brand marketing strategies that align with our business goals and enhance our brand’s visibility and reputation in the financial services industry.
• Lead the planning, executing, and optimizing all paid media campaigns across various channels, including digital, social media, and traditional advertising platforms.
• Work with creative teams to develop engaging and cohesive advertising content that aligns with our brand messaging and campaign objectives.
• Support the media planning and buying process by researching and selecting the best channels and placements to reach our target audiences effectively.
• Prepare detailed reports on campaign performance metrics, providing insights and recommendations to improve ROI and campaign effectiveness.
• Monitor and evaluate the impact of campaigns on brand health and performance by utilizing tracking tools and analytics to measure campaign effectiveness and optimizing spend for maximum ROI.
• Manage and track the budget for paid media campaigns, ensuring efficient allocation of resources and adherence to financial plans.
• Coordinate with external media vendors and agencies to ensure the smooth execution and delivery of paid media campaigns.
• Ensure all advertising materials comply with industry regulations and maintain the highest standards of brand consistency and integrity.

Candidates Qualifications:

• Experience: Minimum of 5+ years of experience in brand marketing, advertising, or paid media, preferably within the financial services industry or other B2B categories.
• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Strong understanding of paid media channels and platforms, including digital advertising, social media, and traditional media.
• Proficiency in media planning and buying processes
• Must have experience with advertising and analytics tools (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
• Eager to stay updated on the latest trends and technologies in paid media and advertising.
• Strong interpersonal skills and a team-oriented approach to work.
• This role is not eligible for visa sponsorship now or in the future.

#LI-Hybrid

Global Atlantic reserves the right to modify the qualifications and requirements for this position to accommodate business needs and regulatory changes. Future adjustments may include obtaining specific licenses or certifications to comply with operational needs and conform to applicable industry-specific regulatory requirements, state and federal laws.

TOTAL REWARDS STATEMENT

Global Atlantic’s total rewards package is reflective of our corporate values, particularly diversity, excellence and innovation, with a focus on inclusion, pay equity, and flexibility. We are proud to support your personal and professional growth and well-being through programs such as educational assistance, virtual physical therapy, remote/onsite fitness reimbursement, a medical second opinion program, pet insurance, military leave, parental leave, adoption assistance, fertility and family planning coverage. We strive to foster a culture of total well-being through community outreach and charitable giving programs.

We are active in our communities-

• New York: StreetWise Partners, Covenant House, Partnership for New York City, City Meals on Wheels, Habitat for Humanity, Billion Oyster Project
• Boston: Cradles to Crayons, Boston’s Healthcare for the Homeless, Thompson Island Outward Bound, Rosie’s Place, Catie’s Closet, Project Bread, Rise Against Hunger, Space to Thrive
• Hartford: Junior Achievement, Habitat for Humanity, Oliver’s Pajama, United Way
• Indianapolis: Elevate Indianapolis, Gleaners Food Bank and the Juvenile Diabetes Research Foundation
• Batesville: So Loved Ripley County Foster Closet, Safe Passage Family Shelter, YES Home Juvenile Rehabilitation, Ripley County Community Foundation
• Des Moines: United Way of Central Iowa, Meals from the Heartland, Junior Achievement, Math Motivators, Bidwell Riverside, Orchard Place, Knock and Drop
• Berwyn/Wayne: Habitat for Humanity, Chester County Food Bank, Surrey Services, For Pete’s Sake Respite
• Bermuda: Keep Bermuda Beautiful, Center Against Abuse, Trunk Island Nature Reserve, Bermuda Economic Development Corporation

Social platforms provide an environment to collaborate with others and participate in friendly competitions towards achieving physical, emotional and financial well-being. Our highly competitive health, retirement, life and disability plans can be tailored to best suit your needs and those of your whole family.

Global Atlantic is committed to creating an inclusive environment where everyone can meaningfully contribute to our success. We are proud to be an equal opportunity employer and we do not discriminate in employment on any basis that is prohibited by federal, state or local laws. More than that, we strive to be inclusive of all backgrounds and experiences, which we feel gives us a competitive advantage in the market and within our firm. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, or veteran status.

Employees who require an accommodation to perform the essential functions of their job will participate in an interactive process which may include providing documentation. If you are hired and require an accommodation for any protected status, please email .

Please click on the links below to learn more about Global Atlantic.

Our employees are in the office 4 or 5 days a week in Hudson Yards, NY and 3 days a week in all other offices. If you have questions on this policy or the application process, please contact .