Social Media/Content Creation Internship

The Social Media/Content Creation intern will work closely with the management and other various members of the organization and be involved in the week-to-week social content planning and short content video elements for the Minnesota Wind Chill. They will gain valuable insight into various aspects of a professional sports organization. This individual will support the team in telling the story of our brand through top quality content and creative videography all our social media platforms.

The successful candidate will be able to thrive in a fast-paced environment while maintaining a consistent structure, can-do attitude, and top-notch creative execution. Moreover, this individual must take initiative independently and manage ambiguity while embodying the vision, mission, and core values of the Minnesota Wind Chill.

Responsibilities

Developing effective content, promotion, engagement, and conversion strategies.

• Create engaging digital content such as videos and other forms of multimedia.
• Shoot and edit high-quality videos for various projects, including games, training sessions, and other Minnesota Wind Chill events.
• Conceptualize video features for the Minnesota Wind Chill digital channels.
• Collaborate with other team members to ensure that the content aligns with the overall goals of the brand.
• Maintain up-to-date knowledge of industry trends and best practices in digital content creation.
• Archive and organize all footage and material.
• Create and curate a unique and engaging "story" that compels people to interact with the brand, and ultimately purchase merchandise or attend events hosted by the Union.
• Must live in or able to reliably commute to Minneapolis/St. Paul for team activities and individual player content capture.
• Other duties as assigned to support the Creative Department.

Managing day-to-day social media & marketing activities:

• Planning, generating, and publishing relevant, original content daily
• Creating editorial calendar and posting schedule - including short term posts like Instagram Stories and Snapchat
• Participating in live videos
• Overseeing design of digital assets to ensure that they are consistent with brand positioning and company values
• Controlling community management - monitoring, reposting, responding to online comments and reviews, etc.
• Building, testing, and optimizing paid social media campaigns

Related marketing duties including, but not limited to:

• Developing sponsorship procurement videos and other materials
• Attending and representing the Wind Chill brand at team and trade events (as needed)
• Participating in weekly marketing meetings

Required Knowledge, Skills, and Qualifications:

• Experience creating sports social content for platforms including Facebook, Instagram, Twitter/X, TikTok, YouTube, and LinkedIn
• Ability to create fun content with the players
• Experience creating a wide variety of content for social media and beyond
• Excellent communication skills
• Must be self-motivated, detail oriented, and have a sense of accountability
• Must have reliable transportation and a valid driver's license
• Must reside in the Minneapolis/St. Paul area and be able to attend all Wind Chill home games (May-August), as well as occasional weekend and/or Tuesday evening practices during the season.

Timeframe: December 2025 - August 2026.

Hours: 10-20 hours/week, including all Minnesota Wind Chill 6-7 Home Games (May 2025 - August 2025)

We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

Job Questions:

1. Why do you want to work for the Minnesota Wind Chill?
2. Have you been to a Wind Chill game before?
3. What city do you live in? If Minneapolis/Saint Paul, what neighborhood/zip code?
4. Please provide a link to your portfolio, social media account(s) you've managed, or samples of your work.