Contract Marketing Copywriter

Overview

SmartLogic is a custom web and mobile application consultancy with 20 years of experience building scalable, reliable, and mission-driven software. Our marketing focus is on generating Sales Accepted Leads (SALs) by aligning content with our Ideal Customer Profiles (ICPs). To support three integrated campaigns in Q4 2025, SmartLogic seeks a contract marketing writer for a pilot engagement. The goal is to test working relationship, quality, and campaign impact with the option to transition to a retainer in 2026.

The primary goal is to create persona-driven marketing content that generates SALs by :

Converting case studies into one-pagers that can be used in outreach

Developing landing page copy that clearly conveys pain points, outcomes, and CTAs

Producing email sequences (subject lines + body copy) for Apollo and newsletter tracks

Writing ad copy (LinkedIn, search, display)

Drafting blog posts aligned with approved content angles

Deliverables

Case Study One-Pagers (2-3 per campaign)

Landing Page Copy (1 per campaign)

Email Cadence Content ( : 15 emails per campaign)

Ad Copy Variations (3-5 per campaign)

Blog Posts (1-2 per campaign, 800-1,000 words)

What we'll provide you

Messaging Matrices (Public Health, HealthTech, Data & Analytics)

Brand Messaging Playbook & Editorial Guide

Case Studies & Templates

Campaign Briefs with ICP definitions, personas, proof points, and event strategies

Access to SmartLogic Marketing Lead and other staff for content reviews and revisions

Requirements

Tone :

Confident, pragmatic, and outcomes-focused

Persona Alignment : Tailored to personas defined by SmartLogic

Format : Editable Google Docs, following SmartLogic templates

Attribution : Work-for-hire, all IP owned by SmartLogic

Evaluation criteria

Experience writing B2B SaaS and nonprofit / mission-driven content

Familiarity with persona-driven, outcomes-oriented marketing

Ability to adapt to SmartLogic's tone of voice and brand guidelines

Portfolio of case studies, campaign copy, and blogs

SEO optimization skills a plus (not required)

Benefits & Compensation

Pricing & Payment

Rate : please let us know your hourly rate

Cap : not to exceed 40 hours per month without prior written approval

Payment Terms : invoiced weekly, every two weeks, or once monthly as you prefer. Invoices due Net 15

Retainer Consideration : If the Q4 pilot is successful, we will discuss shifting to a monthly retainer structure beginning January 2026. Retainer scope will be based on deliverables (e.g., blog posts, emails, ads) rather than hours, to support predictable planning and ongoing partnership.

J-18808-Ljbffr