Paid Search Strategist

Paid Search Strategist

Tinuiti is the largest independent full-funnel marketing agency in the U.S. across the media that matters most, with $4 billion in digital media under management and more than 1,200 employees. Built for marketers who demand growth and accountability, Tinuiti unites media and measurement under one roof to eliminate wastethe biggest growth killer of alland scale what works. Its proprietary technology, Bliss Point by Tinuiti, reveals the truth around growth and waste, and how to capitalize on it. With expert teams across Commerce, Search, Social, TV & Audio, and more, Tinuiti delivers measurable results with brutal simplicity : Love Growth. Hate Waste.

We support 100% remote work for this role!

As The Paid Search Strategist You Will :

• Campaign Management : Plan, design, and execute Paid Search campaigns, overseeing campaign launches, including keyword and ad text creation / expansion, ensuring proper tracking setup, and providing instructions for all tools and engines. Consistently seek out opportunities for innovation and growth.
• Performance Tracking & Optimization : Oversee junior team members' daily utilization of reporting, analytics, and trend tools. Assist with forecasting. Implement and manage negative keyword strategy, website & category exclusions, URL audits, keyword / ad text expansion, conflicting negatives, and various Display, Video, and hybrid campaign types (PMAX / Demand Gen).
• Data Analysis & Reporting : Track and monitor campaign results regularly, including daily / weekly / quarterly / yearly reporting, Quarterly Business Reviews, and End-of-Year analysis.
• Collaboration : Effectively communicate insights across disciplines, fostering holistic search performance (ie : across Organic, Paid Social, etc.). Mentor and effectively delegate tasks and responsibilities to junior team members, fostering their growth and development. Actively seek opportunities for mentorship, while "managing up" as necessary.
• Client Communication : Independently communicate with clients through email or phone, fostering strong working relationships, and effectively managing their expectations.

Professional Qualifications :

RevShare Based : The hiring salary range for this role is $85,000-$100,000. We also offer an incentive pay program (RevShare) comprising a monthly variable revenue payment opportunity and a discretionary annual performance bonus. Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for Equal Work Act, C.R.S. 8-5-101 et seq.

FLSA Classification : Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits :

Unlimited PTO : At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That's why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare : Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement : Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness : Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave : Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development : On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

Disclaimer : This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.