Description
Primary Responsibilities : The MarTech Software Engineer is responsible for designing, developing, and optimizing web and marketing technology solutions that enhance digital performance, enable automation, and strengthen customer engagement. This role sits at the intersection of engineering and marketing, responsible for developing and technical maintenance of websites, integrating data feeds, and optimizing digital tools that enable scalable and measurable marketing initiatives.
Skills & Competencies :
- Bachelor’s Degree in Computer Science, Information Systems, or a related field (or equivalent work experience)
- 1–3 years of experience in web development or marketing technology
- Proficiency in AMPscript / HTML / CSS / JavaScript
- Working knowledge of marketing technology platforms such as Google Applications, Salesforce HubSpot, Marketo, etc.
- Experience with CMS platforms (e.g., WordPress, Builder.io, headless CMS)
- Experience working within structured development and deployment processes
- Understanding of SEO fundamentals, structured data, and site performance optimization
- Demonstrated understanding of Generative Search Results and optimization for AI Large Language Models (LLMs)
- Basic understanding of databases and data workflows (e.g., SQL, ETL tools, or middleware)
- Experience building or maintaining API integrations and automations across CRMs, CMSs, and analytics tools
- Strong analytical and problem-solving abilities, particularly in translating marketing goals into technical execution
- Excellent verbal and written communication skills; able to communicate technical concepts to non-technical stakeholders
- Exceptional organization and time management skills with attention to detail in a fast-paced environment
- Demonstrated integrity, collaboration, and accountability when working cross-functionally
- Eagerness to stay current with evolving MarTech trends, web technologies, and automation solutions
Essential Job Functions :
Design, develop, and maintain marketing and web technology systems that support digital campaigns, automation, and lead generation initiativesCollaborate with Marketing, Product, and Data teams to align technical solutions with business goals and campaign objectivesImplement and maintain tracking tags, data layers, and analytics scripts to ensure accurate measurement of user behavior and campaign performanceEnhance website functionality, speed, and SEO readiness through clean code, structured data, and performance tuningBuild and maintain API integrations connecting marketing platforms (CRM, CMS, automation, and analytics tools)Support creation and maintenance of landing pages, microsites, and web applications ensuring brand alignment and accessibility standardsDevelop reusable code libraries, scripts, and automations to improve marketing operations and reporting efficiencyTroubleshoot, debug, and resolve issues in MarTech or web systems with an emphasis on root-cause analysisEvaluate new technologies and vendor tools to enhance marketing capabilities and scalabilityDocument system processes, data flows, and integrations for knowledge sharing and complianceParticipate in agile development cycles, code reviews, and cross-functional project planningKey Metrics & Responsibilities :
Website Performance : Improved Core Web Vitals, page load times, and SEO technical healthData Accuracy : Reliable and consistent data capture across analytics, automation, and CRM systemsAutomation Efficiency : Reduction in manual marketing or reporting processes through automationCross-Functional Impact : Timely, high-quality delivery of marketing technology requests and integrationsInnovation : Adoption or successful implementation of new MarTech tools that improve marketing performanceTroubleshooting & Uptime : Minimal downtime and rapid resolution of web or integration-related issuesCollaboration : Positive feedback from Marketing and Product teams on technical partnership and supportDocumentation Quality : Maintains up-to-date technical documentation for systems and integrationsOperational Efficiency : Meets defined SLAs for request turnaround and system uptimeWhy work for Maymont Homes ?
Our Mission – “We Positively Impact the Lives in the Communities We Serve”. We do this through the work we do and the volunteer efforts that the company sponsors. You can make a difference in your community while you work!
Outstanding benefits package – our benefits are provided by Brookfield and offer immediate 5% match on the 401(k) plan, wellness credits that significantly reduce the employee cost for health care coverage, and up to 160 hours of PTO per year for full time employees.
Huge parent company – support and backing from Brookfield Asset Management, one of the largest real estate asset management companies.
Career growth – with our plans for growth and expansion into new markets, there are many opportunities to move up within the company.
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