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Marketing Assistant Director
Marketing Assistant DirectorEY Studio+ Nederland • Atlanta, Georgia, USA
Marketing Assistant Director

Marketing Assistant Director

EY Studio+ Nederland • Atlanta, Georgia, USA
[job_card.variable_days_ago]
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  • [job_card.full_time]
[job_card.job_description]

Location : New York CityCharlotte Austin Dallas Houston San Antonio Atlanta Chicago Philadelphia Los Angeles Boston Washington

At EY were all in to shape your future with confidence.

Well help you succeed in a globally connected powerhouse of diverse teams and take your career wherever you want it to go. Join EY and help to build a better working world.

Marketing Assistant Director Americas Wealth & Asset Management

As Wealth & Asset Management Marketing Assistant Director within Brand Marketing and Communications you will help strategically position our distinctive brand within the Wealth & Asset Management marketplace. You will be a critical part of a team that raises awareness of our experience in consulting audit tax and transaction services and executes programs tied to the Wealth & Asset Management sector within the Americas.

The Opportunity

You will be a critical part of a team that helps the Wealth & Asset Management sector meet their go-to-market (GTM) objectives and achieve revenue goals by coordinating diverse marketing and communications activities including the creation and distribution of thought leadership content and marketing collateral event management and execution use of digital and social media marketing etc.

Your Key Responsibilities

  • Provide strategic direction to the business for the creation of innovative multi-channel marketing campaigns that drive demand and measurable impact.
  • Develop a deep understanding of issues buyers and the industry to develop the concepts and content of marketing and communications programs in alignment with the business strategy.
  • Collaborate with Wealth & Asset Management leadership to identify our buyers business issues and develop and support integrated multi-channel marketing campaigns that align to business issues and the practices overall strategy.
  • Manage the development and distribution of thought leadership both externally and internally using multi-channel approach (thought leadership proprietary EY events industry conferences PR / media relations social media digital paid search etc.)
  • Manage the development deployment and measurement of quarterly paid media campaigns to support key initiatives
  • Develop and execute effective proprietary EY events (e.g. nationwide C-suite virtual events and physical events seminars webcasts) and manage sponsorships of industry events
  • Manage the communications plan and strategic roll-out of a global survey including oversight of the development of the on-line survey results page on and digital advertising campaign
  • Leverage marketing automation and lead management to streamline automate measure and report on all marketing programs and workflows

Skills and attributes for success

  • Understanding of advanced marketing and communication principles and ideally exposure to financial industry marketplace issues
  • Demonstrate a thorough understanding of digital marketing including demand generation using marketing automation paid media search optimization etc.
  • Strong project management skills and proficiency at effectively managing multiple complex and time-sensitive projects and ability to work under pressure
  • Ability to cultivate and maintain strong relationships with senior internal stakeholders
  • Track effectiveness of overall marketing campaigns and individual initiatives providing measurement reports and status updates
  • Align with global marketing teams to inform and activate global campaigns in the Americas
  • Work independently to resolve challenges while maintaining an active dialogue with all stakeholders
  • Excellent written and verbal communication skills including a proficiency in converting complex technical concepts into compelling market messages
  • Curiosity creativity and interest in championing new cutting edge technologies for client programs such as the Metaverse

    • To qualify for the role you must have

  • 8 years of marketing and communications experience with Wealth & Asset Management industry and / or professional services experience preferred.
  • A Bachelors degree with a Marketing or Communications major preferred. MBA a plus.
  • Excellent written and verbal communication skills (including presentations) as well as listening and interpretation skills
  • Ability to articulate complex subject matter in a straightforward concise and easily digestible manner for broad audiences
  • Possesses poise confidence and emotional intelligence to professionally interact with all levels of leadership
  • Ability to team seamlessly with co-workers and provide fungible support when needed; must be able to function equally well independently and as part of a cohesive high-performance team
  • Ability to oversee and drive significant portions of major or highly complex projects and events
  • The right individual will be detail-oriented well-organized accountable and transparent

    • What we offer you

    At EY well develop you with future-focused skills and equip you with world-class experiences. Well empower you in a flexible environment and fuel you and your extraordinary talents in a diverse and inclusive culture of globally connected teams. Learn more.

  • We offer a comprehensive compensation and benefits package where youll be rewarded based on your performance and recognized for the value you bring to the business. The base salary range for this job in all geographic locations in the US is $96300 to $180100. The base salary range for New York City Metro Area Washington State and California (excluding Sacramento) is $115600 to $204600. Individual salaries within those ranges are determined through a wide variety of factors including but not limited to education experience knowledge skills and addition our Total Rewards package includes medical and dental coverage pension and 401(k) plans and a wide range of paid time off options.
  • Join us in our team-led and leader-enabled hybrid model. Our expectation is for most people in external client serving roles to work together in person 40-60% of the time over the course of an engagement project or year.
  • Under our flexible vacation policy youll decide how much vacation time you need based on your own personal circumstances. Youll also be granted time off for designated EY Paid Holidays Winter / Summer breaks Personal / Family Care and other leaves of absence when needed to support your physical financial and emotional well-being.

    • Are you ready to shape your future with confidence Apply today.

    EY accepts applications for this position on an on-going basis.

    For those living in California please click here for additional information.

    EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities.

    EY Building a better working world

    EY is building a better working world by creating new value for clients people society and the planet while building trust in capital markets.

    Enabled by data AI and advanced technology EY teams help clients shape the future with confidence and develop answers for the most pressing issues of today and tomorrow.

    EY teams work across a full spectrum of services in assurance consulting tax strategy and transactions. Fueled by sector insights a globally connected multi-disciplinary network and diverse ecosystem partners EY teams can provide services in more than 150 countries and territories.

    EY provides equal employment opportunities to applicants and employees without regard to race color religion age sex sexual orientation gender identity / expression pregnancy genetic informationnational origin protected veteran status disability status or any other legally protected basis including arrest and conviction records in accordance with applicable law.

    EY is committed to providing reasonable accommodation to qualified individuals with disabilities including veterans with disabilities. If you have a disability and either need assistance applying online or need to request an accommodation during any part of the application process please call 1-800-EY-HELP3 select Option 2 for candidate related inquiries then select Option 1 for candidate queries and finally select Option 2 for candidates with an inquiry which will route you to EYs Talent Shared Services Team (TSS) or email the TSS at .

    Required Experience :

    Director

    Key Skills

    Digital Marketing,B2B Sales,Marketing,Pardot,Marketing Automation,Customer Segmentation,HubSpot,Multichannel Marketing,Market Research,Affiliate Marketing,Social Media Management,Lead Generation

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

    Monthly Salary Salary : 115600 - 204600

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