Social Media Marketing Manager

Social Media Marketing Manager

New York, NY 10018

The Director-Social Media plays a vital role in managing and elevating the bank's social media presence across both internal (e.g., HR) and external (e.g., Consumer, Private Bank) audiences. This position exists to advance multi-channel campaigns and awareness initiatives that drive brand alignment, stakeholder engagement, and competitive visibility. By administering the enterprise platform (Sprinklr), contributing content, analyzing campaign performance, and providing strategic go-to-market recommendations, the coordinator helps deliver measurable business impact. Core to this role is content development, editorial oversight, calendar and budget management, and the ability to translate insights into actionable direction for the bank's social media strategy.

Job Responsibilities :

• Project management, calendar management, and pro-active lead player for posts that are in development, waiting on sign-off, edits, refinements.
• Managing the platform, updating Sprinklr, handling edits, post edits, reposts and technical issues based on the platform.
• Content creation, content editor the former for basic holiday and general interest including topics like fraud management and quarterly corporate earnings or ad hoc corporate news and updates; the latter for working with marketing managers in the LOBs to finalize posts
• Best practices, competitive assessment ongoing of key competitors by LOB, e.g. Citizens Private Bank, Huntington, Gladstone Peapack; and ongoing dialogue to help ensure that FLG is working with the best ideas, best platform, best thinking.
• Analyzes and resolves problems pertaining to the Sprinklr platform.

Job Requirements :

Required Qualifications :

Education level required : High School / High School Equivalency (GED, HiSET, TASC) / Foreign Equivalent. Minimum experience required : 8+ Years Social Media Management (particularly LinkedIn). Strong writer with demonstrated interest in the banking industry. Work in a hybrid, remote environment requiring consistent online presence and pro-active engagement.

Additional Accountabilities :

Performs special projects, and additional duties and responsibilities as required.

Preferred Qualifications :

Job Competencies :

Flagstar is an Equal Opportunity Employer

Flagstar provides teammates access to a variety of benefits including medical, dental, vision, life, and disability insurance, as well as a comprehensive leave program.