Senior Paid Media Specialist

Senior Paid Media Specialist

Is it surprising to hear that a financial institution of 1.5 million members and over $30 billion in managed assets say that success comes from focusing on people, not profits? Our "people helping people" philosophy has guided us since 1935, driving our deep commitment to serving our members, communities, and each other. When you join our team, you become part of a purpose-driven organization where your work makes a real difference. While we're proud of our history, we're even more excited about our future. With business and technology transformation on the horizon, there's never been a better time to be part of BECU.

The Target Pay Range for this position is $85,800.00-$104,800.00 annually. The full Pay Range is $66,600.00 - $124,300.00 annually. At BECU, compensation decisions are determined using factors such as relevant job-related skills, experience, and education or training. Should an offer for employment be made, we will consider individual qualifications. In addition to your salary, compensation incentives are available for the hired applicant. Incentives are performance based and targets vary by role.

Benefits because people helping people starts with supporting you

• 401(k) Company Match (up to 3%)
• 4% annual contribution to your 401(k) by BECU
• Medical, Dental and Vision (family contributions as well)
• PTO Program + Exchange Program
• Tuition Reimbursement Program
• BECU Cares volunteer time off + donation match

Impact You'll Make:

As a Senior Paid Media Specialist, you'll play a key role in driving BECU's member acquisition goals through strategic paid media campaigns. You'll manage and optimize existing campaigns across search, display, video, and social channels, ensuring performance aligns with business objectives. Your expertise will help us stay ahead of industry trends, leverage new technologies, and deliver creative, impactful advertising that resonates with our audience. This is your opportunity to combine analytical skills with creative thinking to make a measurable impact on BECU's growth.

What You'll Do:

• Manage Paid Media Campaigns: Oversee existing campaigns across Google, Meta, LinkedIn, and YouTube, ensuring they meet performance goals and cost-per-acquisition targets.
• Optimize for Success: Monitor KPIs like click-through rates and view-through rates, analyze performance data, and recommend adjustments to improve results.
• Lead Creative Refreshes: Audit ad copy and visuals and collaborate with agencies to develop new creative assets for annual refreshes and major initiatives.
• Collaborate Across Teams: Work closely with analytics, creative, and agency partners to enhance campaign performance and implement new strategies.
• Drive Innovation: Stay current on paid media trends, including AI bidding and pixel tracking, and apply best practices to optimize campaigns.
• Reporting & Automation: Deliver weekly and monthly performance reports, and partner with analytics to automate reporting processes.
• Support Affiliate Partnerships: Assist in managing relationships with affiliate and publisher networks.
• Champion Agile Workflows: Thrive in a fast-paced, agile environment where priorities shift quickly, and collaboration drives success.

This isn't just about ticking off tasks on a list. It's about making a significant, positive change in BECU's journey, where your contributions are valued, and your growth is continually fostered.

What You'll Gain:

• Creative Opportunities: Participate in exciting projects like social media filming, product launches, and major event campaigns.
• Professional Growth: Expand your expertise in paid media strategy, analytics, and emerging technologies.

Qualifications:

Minimum Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or equivalent experience.
• Minimum 5 years of functional experience in marketing and/or digital channel support role required.
• Proven experience managing paid media campaigns using platforms like Google Ads and Meta.

Desired Qualifications:

• Google Ads and Meta certifications.
• Demonstrated proficiency in data analytics and Excel for reporting and visualization.
• Experience with affiliate or publisher network partnerships.
• Agency experience in paid media management.
• Creative thinking and ability to collaborate on ad development.
• Time management and organizational skills.
• Ability to adapt to change and thrive in an agile environment.

Join the Journey

Ready to make an indelible impact? Eager to be a part of a collaborative and innovative team where your ideas and contributions don't just fill a role, but fuel the growth and success of BECU? This is more than a job it's a chance to elevate your career, skills, and future, all while contributing to the robust technological landscape of BECU.

Embrace the opportunity to grow with us. Apply now, bring your expertise to the table, and let's achieve excellence together at BECU. Your journey of influence, innovation, and impactful contribution starts now.

EEO Statement:

BECU is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.