Marketing Assistant

Description

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Marketing Assistant helps plan and execute creative, multi-step marketing campaigns that support educators and students. This role blends creativity with organization, coordinating details, collaborating across teams, and helping turn ideas into meaningful action.

At Macmillan Learning, marketing isn't just about promotion, it's about purpose. Every campaign contributes to improving teaching and learning experiences for real people. The Marketing Assistant helps make that impact possible, supporting initiatives that inform, inspire, and empower educators.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Responsibilities include, but are not limited to :

• Research and deliver data-based reports in systems such as SalesForce.com and PowerBI to analyze customer segmentation and create tracking for marketing planning purposes.
• Work closely with marketing colleagues as well as other departments including Product and Sales on campaigns and initiatives.
• Use project management tools like Asana to communicate with stakeholders and ensure timely delivery of campaign elements.
• Create and edit email campaigns through Marketo, our webmail application, in collaboration with the team.
• Implement creative application of discipline-based customer information in the form of flyers, documents, and comparative grids.
• Execute session logistics for National Sales Meetings (2 / year); travel required.
• Populate / edit / organize data on key department reports and forms.
• Support live conferences and / or virtual meetings; help to execute high-impact events (requires independent judgment and discretion).
• Support sales representatives online and at meetings / conferences.
• Other projects as assigned.

Required Qualifications :

Preferred Qualifications :

Google Suite with expertise particularly in Docs, Sheets, and Slides.

Experience with Marketo, Salesforce, Qualtrics and / or similar software.

Knowledge of / experience with Gen AI tools for productivity and efficiency.

Willingness to learn to maximize efficiency and keep up with emerging technologies that impact higher education.

Willingness to take calculated risks and learn from outcomes in the pursuit of continuous improvement and process innovation.

Strong interest in the intersection of marketing, technology, and education, with a desire to stay current on trends shaping the future of work and learning.

Salary : This is an entry level role and the salary is $42,000 / year.

Exemption status : Non-exempt

Physical Requirements :

Requires periods of close concentration. The employee must be able to multitask, must be able to sit for long periods, must be able to concentrate in a noisy / busy environment.

The position is also eligible for remote employment, excluding the following locations : Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d / b / a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.