Social Media Manager

Social Media Manager

SmartBear is looking for a Social Media Manager to elevate how we show up and engage with our audiences. This role is part of our Communications team and works closely with brand, content, and internal stakeholders to build a consistent, compelling, and engaging presence across our social channels.

You'll play a lead role in growing our corporate brand, amplifying product innovation, building stronger employee and candidate engagement, and connecting with developer and tech audiences in a way that feels human and relevant. You'll also help shape and support executive thought leadership platforms on LinkedIn and beyond, as well as identify and engage with influencers in the space. This includes uncovering both earned and paid opportunities to extend our reach and build credibility.

We're looking for someone who understands how brand, communications, and social work together to drive business results.

What You'll Do :

• Manage and execute SmartBear's organic social media presence across priority platforms like LinkedIn, X, Reddit, YouTube, and more.
• Recommend and maintain a social strategy that aligns with our brand, supports product and campaign goals, and reflects our voice and tone.
• Create short-form social content (copy + creative concepts) that makes technical stories scroll-worthy.
• Help build and manage executive social media platforms by supporting thought leadership content and increasing executive visibility.
• Track trends across the tech, developer, and business communities and identify opportunities to insert SmartBear into the right conversations.
• Collaborate with product marketing, PR, and internal comms to amplify campaigns, launches, thought leadership, and company milestones.
• Support employee engagement and employer branding by highlighting SmartBear culture, values, and internal voices across channels.
• Build and manage relationships with influencers, creators, and evangelists in the dev, testing, and software quality spacesourcing earned and paid partnership opportunities.
• Report on performance, test new ideas, and continuously optimize our approach based on data and insights.
• Help update and maintain our social guidelines, and evolve how SmartBear shows up visually and verbally on social media.

What You Bring :

Bonus Experience :

Why You Should Join The SmartBear Crew :

Did You Know?

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws.

At SmartBear, we believe transparency in pay is part of how we build trustwith our employees, candidates, and community. Our compensation philosophy is grounded in market competitiveness, internal equity, and rewarding impact. We encourage candidates to view compensation as part of their total rewards experience at SmartBear. This includes performance-based bonuses for eligible roles, a generous benefits package that supports employees' health and well-being, and promotes work-life balance through flexible time off and hybrid work options. Your SmartBear total rewards compensation package includes base salary and may also include a performance bonus plan. The base salary range for this role is listed below. Actual compensation is determined based on several factors, including relevant experience, skills, internal equity, and geographic location.

Estimated Base Salary Range

$108,700 - $125,000 USD