CRM & Data-Driven Marketing Analyst

Job Description

Job Description

DESCRIPTION

PYA is seeking a CRM & Data-Driven Marketing Analyst as a driving force in optimizing PYA firm objectives by leveraging and optimizing marketing technologies, data integration, and analytics.

The CRM & Data-Driven Marketing Analyst will work closely with PYA’s Chief Marketing Officer and the PYA Marketing Team to champion the use of Salesforce and ZoomInfo, as well as other technologies, for podcasts and webinars, increasing the success of marketing campaigns, customer journey mapping, and ROI analysis.

By working closely with the centralized PYA Salesforce and Marketing teams, internal stakeholders, and external partners, the ideal Marketing Analyst candidate will leverage technology to enable and enhance firm strategic marketing initiatives.

RESPONSIBILITIES

• Support the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing
• Build and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeys
• Train and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agencies

QUALIFICATIONS

ABOUT PYA

PYA , a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way .

WHY JOIN PYA