Senior Director of Digital Marketing

Description

Salary range: 160-230K

By joining the Bio-Techne team you will have an impact on cutting-edge research that is a catalyst for better health and longer life. Bio-Techne provides tools for researchers in Life Sciences and Clinical Diagnostics.

The Senior Director of Digital Marketing will lead Bio-techne's Digital Marketing efforts and is responsible for the execution of digital marketing strategies to increase brand awareness, drive customer acquisition, and increase revenue.

Key Responsibilities:

• Develop and execute the Global Digital Marketing strategy for Bio-techne while ensuring alignment with the needs of business stakeholders.
• Supervise a team of professionals to develop and execute digital marketing strategies across multiple channels including website, social media, email, content marketing, SEO, PPC/SEM, and display advertising.
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points. Prepare strategies and plans to optimize the customer experience.
• Establish and monitor Digital Marketing key performance indicators. Continuously test and optimize marketing strategies based on data insights to improve performance and drive results.
• Oversee the effort to conduct market research and analysis to keep up to date on industry trends and changes in consumer behavior and use this data to inform marketing strategies.
• Work collaboratively with cross-functional teams including business units, product marketing, sales, and other marketing teams to create integrated marketing campaigns.
• Establish and manage budgets for digital marketing campaigns, and track and report on the effectiveness and return on investment of these campaigns.
• Manage a team of digital marketing professionals, providing mentorship, guidance, and training as needed.
• Stay up to date on digital marketing tools and technologies and identify opportunities to leverage new platforms and channels to reach target audiences.
• Interact internally and externally with executive level management, negotiate critical matters, and influence policymaking.
• Understand company and executive objectives and demonstrate capability to align and execute on the goals of functional areas.
• Work closely with various teams globally to prioritize website enhancements/optimizations.

Qualifications

Education and Experience:

• Bachelor's degree in marketing, business, or a related field
• 7+ years of experience in Key Responsibilities, with at least 5 years of experience in a leadership role
• Ability to lead performance, career development, and talent management initiatives
• A science background is a plus, but not required
• Proven experience developing and executing successful digital marketing strategies.
• Experience leading teams in projects and procedural changes of large scope
• Strong analytical skills and data-driven thinking
• Ability to work in a collaborative team environment
• Responsible for partnering with key leaders to accomplish objectives of the organization and division
• Strong understanding of digital marketing channels and platforms, as well as industry trends and best practices.
• Excellent communication, collaboration, and leadership skills
• Ability to manage multiple projects and priorities in a fast-paced environment
• Analytical thinking and data-driven decision-making skills
• Ability to independently troubleshoot issues of high complexity.
• Performs additional duties as assigned