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Vice President Marketing
Vice President MarketingBioTalentĀ ā€¢Ā New York, NY, United States
Vice President Marketing

Vice President Marketing

BioTalentĀ ā€¢Ā New York, NY, United States
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  • [job_card.full_time]
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VP of Marketing

šŸ“ Location : New York, NY (In-Person)

šŸ“‚ Department : Marketing

šŸ“ˆ Reports To : CEO

Overview

Weā€™re looking for a VP of Marketing who thrives in a startup environment and can build a go-to-market engine from the ground up. This role is ideal for someone with B2B healthcare SaaS experience , but who also understands how to leverage D2C tactics (e.g., reaching physicians via social channels like Facebook) when needed. Youā€™ll be responsible for driving brand positioning , market visibility , and pipeline generation - with a strong emphasis on growth strategy and execution .

Key Responsibilities :

Go-to-Market Leadership

  • Develop and execute a comprehensive GTM strategy for new products and features
  • Align marketing initiatives with sales and product teams to accelerate adoption
  • Build scalable demand-generation programs that convert across multiple channels

Brand & Positioning

  • Own and evolve brand identity and messaging for healthcare SaaS audiences
  • Translate technical capabilities into compelling narratives for clinical and executive stakeholders

    • Demand Marketing

  • Drive integrated campaigns across paid, organic, and social channels
  • Optimize performance marketing, landing pages, and conversion funnels
  • Experiment with D2C-style outreach where relevant (e.g., physician engagement via social platforms)

    • Startup Agility

  • Operate with a builder mindsetā€”comfortable with ambiguity and rapid iteration
  • Implement marketing tech stack and processes for scale
  • Hire and lead a small, high-performing team

    • Requirements :

  • 8+ years in B2B marketing, including 3+ years in a senior leadership role
  • Proven experience in healthcare SaaS and go-to-market strategy
  • Ability to balance brand-building with pipeline generation
  • Comfortable working in a fast-paced startup environment
  • Exceptional communication and storytelling skills
  • Must be based in NYC and available for in-person collaboration

    • Bonus

  • Experience with AI-driven or compliance-focused healthcare technologies
  • Familiarity with CMS programs like CCM and PCM
  • Success scaling a high-growth brand in competitive B2B healthcare markets

    • Compensation & Benefits

  • Competitive base salary : $180,000 ā€“ $220,000
  • Performance bonuses and stock equity
  • Full benefits package (health, dental, vision, 401(k))
  • Opportunity to shape the future of healthcare at a mission-driven company
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