Director, Field & Experiential Marketing

Director, Field & Experiential Marketing

Director, Field & Experiential Marketing

Location : Remote (US-based) | Reports to : Head of Marketing

Overview

Needing healthcare can be hard getting care shouldn't be.

We built Luma Health because we are all patients. We believe it should be easy to see and connect with our doctor. To get the care we need, when we need it. So, we've created solutions to fix this problem. Our technology makes messaging easier, scheduling appointments more efficient, and it modernizes care delivery from beginning to end.

At Luma, events aren't just booths and swag bags, they're the stage where our story comes to life. We're looking for a Director of Field & Experiential Marketing to own the strategy and execution of all in-person and virtual events that drive pipeline, strengthen customer relationships, and elevate our brand.

This role will blend creativity with operational discipline, creating memorable experiences for target accounts, prospects, and customers while ensuring every event is tightly aligned to revenue goals. From trade shows to executive dinners, from customer summits to surprise-and-delight activations, you'll bring both the big ideas and the checklists that keep them on track, while coordinating actions and communication plans across the organization.

You'll report to the Head of Marketing, partner closely with Sales and Customer Success, and have shared marketing resources to support demand, creative, and content.

Field & Event Strategy

• Own Luma's annual event calendar across external conferences, trade shows, and Luma-hosted events.
• Develop event strategies that align with business objectives (sourcing pipeline, influencing opportunities, expanding within our customer base, and building advocacy).
• Partner with Sales & CS leadership to define measurable goals for each event.

End-to-End Event Management

Cross-Functional Collaboration

Measurement & ROI

What Success Looks Like

Who You Are :

What You Bring :

We Take Care of You!

Pay Transparency Notice : Depending on your work location and experience, the target annual salary for this position can range as detailed below. Full time offers from Luma also include stock options + benefits (including medical, dental, and vision.)

Pay Range : $150,000$165,000 USD

Don't meet every single requirement? At Luma Health we are dedicated to building an inclusive workplace so if you're excited about this role but your past experience doesn't align with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Luma Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We believe in order to thrive, businesses need a diverse team and leadership. We welcome every race, religion, color, national origin, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, or other applicable legally protected characteristics. Everyone is welcome here.

Come join us if you want to make a difference in health care.

Please note that you will never be asked to submit payment or share financial information to participate in our interview process. All emails from Luma Health will come from "@lumahealth.io" email addresses. Any emails from other email addresses are scams. If you suspect that you've been contacted by a scammer, we recommend you cease all communication with the scammer and contact the FBI Internet Crime Complaint Center. If you'd like to verify the legitimacy of an email you've received from Luma Health recruiting, forward it to careers@lumahealth.io.