SR PROMOTION ANALYST-Merchandising Job at Sally Beauty Holdings, Inc. in Denton

Overview

Essential Function The Sr. Promo Analyst is responsible to provide strategic promotional recommendations through analysis and execution of Strategic Promotional Effectiveness across SBH. Exceptionally strong communication and analytical skills are required, along with a focus on detailed execution of processes. This position will work across Merchandising, Marketing, Stores and the Information Systems teams. This position reports into the corporate office in North Texas on Tuesdays and Weds of each week, so this is not a remote role.

“At Sally Beauty Holdings, we find beauty in diversity. Our inclusivity and self-expression are what fuel our innovation and growth.You are welcome here, and you can thrive here. We find beauty in YOU. Join us.”

Primary Duties

30% Promotional Effectiveness Analysis:

• Work with Merchants and IT to create and maintain a repository of historical promotions financial performance, trends associated tactics.
• Develop and manage processes to identify and measure actual promo volume, discount depth, promo types, support vehicles, basket, # trips vendor funding.
• Construct a baseline calculation process and update as promo periods are cycled through.
• Capture marketing/shopping guide features, ads and placements for promo periods.
• Help manage promo planning deliverables across teams and accuracy of information submitted.
• Lead category and vendor performance reviews to make recommendations on which types of promotions and tactics to be tested and built into plans.
• Create promotional scenario modeling to forecasting to estimate the performance ROI of promotions being planned.
• Evaluate effectiveness of promo strategy rules, identify opportunities and make recommendations for future promo planning.

20% Post Promotional Verification:

• Work with merchandising and store ops to develop promo verification to measure actual results of a current promotional period against forecast and goals
• Build drillable reporting on promotions to provide insights and recommendations on actions that should be taken
• 10% Promo projects as identified by supervisor

Knowledge, Skills and Abilities

Minimum of Formal education:

• Bachelors Degree required, MBA preferred.

Area of Study:

• Marketing, Business, Finance, Statistics.

Technical Skills:

• Advanced Excel
• Skilled in BI & Visualization Tools ( Power BI/ Tableau)
• Strong proficiency in SQL and experience working with relational databases.
• Familiarity with Alteryx tool.
• Exposure to Cloud platforms (Microsoft Azure Preferred).
• Prior experience with Databricks is a plus.

Type of experience the job requires:

• 5-7 years of retail analytical experience preferred.
• Merchandising or Marketing analysis experience a preferred with previous exposure to trade funds and promotional planning.
• Strong skills in using BI/analytical tools along with willingness to learning new solutions.
• Previous work with promotional effectiveness software solutions.

Other

• Clear, concise communication style with the ability to develop strong relationships.
• Ability to organize and manage multiple priorities and quickly react to changing business needs while meeting firm deadlines.
• Needs to be a self-starter to be able to follow processes and use programs to meet business objectives.
• Ability to organize and manage a variety of activities while addressing multiple priorities and quickly react to changing business needs while meeting firm deadlines.
• Strong negotiating skills supported by excellent oral and written communication skills.
• Needs to be a self-starter to be able to develop policies and programs to meet new business objectives.

Nature and Extent of Direct or Indirect Controls Exercised by the Supervisor

• Task Level High.

The amount of discretion or freedom this position has

• Strict Adherence to Guidelines.
• Interprets and Adapts Guidelines.
• Develops and Implements Guidelines.

Working Conditions / Physical Requirements

• The work environment involves everyday risks or discomforts which require normal safety precautions typical of such places as offices, meeting and training rooms, retail stores, and residences or commercial vehicles, e.g., use of safe work practices with office equipment, avoidance of trips and falls, observance of fire regulations and traffic signals, etc. The work area is adequately lighted, heated, and ventilated.
• The work is sedentary. Typically, the employee may sit comfortably to do the work. However, there may be some walking; standing; bending; carrying of light items such as papers, files, books, small parts; using a keyboard, driving an automobile, etc. No special physical demands are required to perform the work.