Digital Marketing SpecialistAmerican Home Tech • Dayton, OH, United States
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Digital Marketing Specialist
American Home Tech • Dayton, OH, United States
[job_card.variable_days_ago]
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- [job_card.full_time]
[job_card.job_description]Planning, launch, and optimize paid campaigns across Google Ads, Bing, Meta, YouTube, and other channels based on service areas, seasonality, and weather events. Managing Local Service Ads (LSA) for high-quality lead generation pulled through to closed won leads across all trades (roofing, gutters, siding, windows, etc) Supporting audience segmentation, retargeting, and A / B testing of ad copy, creative, and landing pages. Monitoring campaign pacing and budgets to maximize ROI. Tracking, reporting and optimizing for CPL, CPA, ROAS, and lead quality metrics. Support ongoing on-page SEO (titles, metadata, headers, internal linking) for service and city pages and local SEO best practices Collaborating on new content creation (blog posts, guides, seasonal content) to drive net new leads and support the customer lifecycle Monitoring keyword rankings, impressions, and organic conversions using GA4, Search Console, and other reporting tools Ongoing management, auditing and creation of landing pages and recommend improvements to increase conversions. Run A / B and multivariate tests on forms, CTAs, page layout, and creative. Leverage tools like heatmaps, session recordings, and behavioral analytics to identify friction points. Coordinate with the Marketing Director to ensure campaigns align with promotions and business goals. 3–5 years of experience in digital marketing or media buying, preferably in home services. Hands-on experience with managing high-performing campaigns in Google Ads, Meta Ads, Local Service Ads, GA4, and SEO tools. Experience with driving CRO, landing page optimization, and A / B testing. Strong analytical skills with ability to interpret data and make actionable recommendations. Experience with Martech systems (Leap CRM, Hubspot, WordPress, etc). Strong communication, project management, and organizational skills. Experience with OTT / CTV, programmatic display, geo-fencing, or weather-triggered campaigns. Knowledge of WordPress, Webflow, or landing page builders (Unbounce, Leadpages). Advanced SEO knowledge including schema markup, structured data, and technical SEO. Salary commensurate with experience : $60,000 - $70,000 Health Insurance : medical, dental, and vision benefits 3 weeks PTO + paid holidays, including company wide shutdown during Christmas and New Years 401K program and match upon one year of employment Opportunities for professional growth and skill development Collaborative marketing team environment
Digital Marketing & Media Specialist – Roofing & Home Improvement
Location : Dayton, OH
- This job rec is for ONE OPENING and may be located in Dayton, OH or Florence, KY
Department : Marketing
Reports to : Marketing Director
Employment Type : Full-Time / Hybrid
American Home Tech, a trusted roofing and home renovation company, serves homeowners across the tri-state area with insurance claims, roof replacements, and external / internal home remodeling. Founded in 2018 in Florence, KY (HQ) with an additional office location in Dayton, OH, we’ve already helped more than 9,000 homeowners across Ohio, Kentucky and Indiana.
We’re seeking a versatile, data-driven Digital Marketing & Media Specialist with 3–5 years of experience to manage both paid media campaigns and broader digital marketing initiatives for our roofing and home renovation company with multiple locations. This role combines hands-on campaign management, SEO, CRO, and digital content responsibilities to generate high-quality leads, improve conversion rates, and grow brand awareness. You’ll manage paid advertising strategy and execution while also supporting organic growth, website optimization, out of home digital media, and content initiatives.
As the Digital Marketing & Media Specialist, you’ll be responsible for :
Qualifications
Nice-to-Have Skills
What We Offer
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Digital Marketing Specialist • Dayton, OH, United States
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