Talent.com
Digital Marketing Specialist
Digital Marketing SpecialistAmerican Home Tech • Dayton, OH, United States
Digital Marketing Specialist

Digital Marketing Specialist

American Home Tech • Dayton, OH, United States
[job_card.1_day_ago]
[job_preview.job_type]
  • [job_card.full_time]
[job_card.job_description]

Digital Marketing & Media Specialist – Roofing & Home Improvement

Location : Dayton, OH

  • This job rec is for ONE OPENING and may be located in Dayton, OH or Florence, KY

Department : Marketing

Reports to : Marketing Director

Employment Type : Full-Time / Hybrid

American Home Tech, a trusted roofing and home renovation company, serves homeowners across the tri-state area with insurance claims, roof replacements, and external / internal home remodeling. Founded in 2018 in Florence, KY (HQ) with an additional office location in Dayton, OH, we’ve already helped more than 9,000 homeowners across Ohio, Kentucky and Indiana.

We’re seeking a versatile, data-driven Digital Marketing & Media Specialist with 3–5 years of experience to manage both paid media campaigns and broader digital marketing initiatives for our roofing and home renovation company with multiple locations. This role combines hands-on campaign management, SEO, CRO, and digital content responsibilities to generate high-quality leads, improve conversion rates, and grow brand awareness. You’ll manage paid advertising strategy and execution while also supporting organic growth, website optimization, out of home digital media, and content initiatives.

As the Digital Marketing & Media Specialist, you’ll be responsible for :

  • Planning, launch, and optimize paid campaigns across Google Ads, Bing, Meta, YouTube, and other channels based on service areas, seasonality, and weather events.
  • Managing Local Service Ads (LSA) for high-quality lead generation pulled through to closed won leads across all trades (roofing, gutters, siding, windows, etc)
  • Supporting audience segmentation, retargeting, and A / B testing of ad copy, creative, and landing pages.
  • Monitoring campaign pacing and budgets to maximize ROI.
  • Tracking, reporting and optimizing for CPL, CPA, ROAS, and lead quality metrics.
  • Support ongoing on-page SEO (titles, metadata, headers, internal linking) for service and city pages and local SEO best practices
  • Collaborating on new content creation (blog posts, guides, seasonal content) to drive net new leads and support the customer lifecycle
  • Monitoring keyword rankings, impressions, and organic conversions using GA4, Search Console, and other reporting tools
  • Ongoing management, auditing and creation of landing pages and recommend improvements to increase conversions.
  • Run A / B and multivariate tests on forms, CTAs, page layout, and creative.
  • Leverage tools like heatmaps, session recordings, and behavioral analytics to identify friction points.
  • Coordinate with the Marketing Director to ensure campaigns align with promotions and business goals.

    • Qualifications

  • 3–5 years of experience in digital marketing or media buying, preferably in home services.
  • Hands-on experience with managing high-performing campaigns in Google Ads, Meta Ads, Local Service Ads, GA4, and SEO tools.
  • Experience with driving CRO, landing page optimization, and A / B testing.
  • Strong analytical skills with ability to interpret data and make actionable recommendations.
  • Experience with Martech systems (Leap CRM, Hubspot, WordPress, etc).
  • Strong communication, project management, and organizational skills.

    • Nice-to-Have Skills

  • Experience with OTT / CTV, programmatic display, geo-fencing, or weather-triggered campaigns.
  • Knowledge of WordPress, Webflow, or landing page builders (Unbounce, Leadpages).
  • Advanced SEO knowledge including schema markup, structured data, and technical SEO.

    • What We Offer

  • Salary commensurate with experience : $60,000 - $70,000
  • Health Insurance : medical, dental, and vision benefits
  • 3 weeks PTO + paid holidays, including company wide shutdown during Christmas and New Years
  • 401K program and match upon one year of employment
  • Opportunities for professional growth and skill development
  • Collaborative marketing team environment
    • [job_alerts.create_a_job]

    Digital Marketing Specialist • Dayton, OH, United States

    [internal_linking.related_jobs]
    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Remote Digital Marketing Analysts - AI Trainer ($100-$150 per hour)

    Mercor • Kettering, Ohio, US
    [filters.remote]
    [job_card.temporary]
    Role Overview • • Mercor is seeking experienced digital marketing analytics professionals to support a performance optimization project with a top-tier analytics consultancy.This engagement focuses o...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    Flexible Remote Work – Get Paid to Share Your Opinions on Top Brands

    OCPA • Ludlow Falls, Ohio, us
    [filters.remote]
    [job_card.part_time] +1
    Product Testers are wanted to work from home nationwide in the US to fulfill upcoming contracts with national and international companies. We guarantee 15-25 hours per week with an hourly pay of bet...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Lead Digital Product Manager

    Lead Digital Product Manager

    CareSource • Dayton, OH, United States
    [job_card.full_time]
    The Lead Digital Product Manager drives and aligns digital product vision, strategy, and development.This role champions key digital product management initiatives that move the needle for the digi...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Mobility Specialist

    Mobility Specialist

    SP Plus Corporation • Dayton, OH, United States
    [job_card.full_time]
    SP+, a Metropolis company, is an artificial intelligence company for the real world.We use computer vision to enable checkout-free parking experiences. So there’s no fumbling with tickets, machines,...[show_more]
    [last_updated.last_updated_1_day] • [promoted]
    Side Hustle Project Lead

    Side Hustle Project Lead

    Finance Buzz • Vandalia, Ohio, US
    [job_card.full_time] +1
    We’re offering a role for someone who wants to lead their own side-income project in their spare time.You’ll explore various proven side hustles, select the ones that fit your lifestyle, and run th...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Marketing Specialist

    Marketing Specialist

    Coca Cola • Englewood, OH, USA
    [job_card.full_time]
    Join the Coca Cola team and be part of a world-renowned company committed to sustainability, diversity, and innovation.As a Marketing Specialist, you will work with a team to develop and execute ma...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Administrative Assistant

    Administrative Assistant

    Staffmark Group • Troy, OH, United States
    [job_card.full_time]
    Paperwork? Phones? People? You Make It Look Easy.Some call it multitasking, you call it your daily routine.Step into this Administrative Assistant role and show off your skills in keeping people, p...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Consumer Product Feedback Participant - High Compensation - Flexible Work from Home Options (Hiring Immediately)

    Consumer Product Feedback Participant - High Compensation - Flexible Work from Home Options (Hiring Immediately)

    Maxion Research • Clayton, Ohio, US
    [filters.remote]
    [job_card.part_time]
    Join Our Part-Time Research Studies Today!.Are you eager to earn extra income from the comfort of your home? We are looking for motivated individuals to participate in paid research studies includi...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Content Marketing Specialist (MarCom)

    Content Marketing Specialist (MarCom)

    Dart Container • Mason, Ohio, USA
    [job_card.full_time]
    The Content Marketing Specialist is a content subject matter expert and liaison to the organization.This role supports the Content Marketing Manager in guiding content direction to create and distr...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Marketing Operations Director- Digital Campaign

    Marketing Operations Director- Digital Campaign

    Ohio Staffing • Mason, OH, US
    [job_card.full_time]
    Location : This role requires associates to be in-office three days per week, fostering collaboration and connectivity, while providing flexibility to support productivity and work-life balance.This...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Remote FinTech Product Analyst - AI Trainer ($50-$60 / hour)

    Data Annotation • Dayton, Ohio
    [filters.remote]
    [job_card.full_time] +1
    We are looking for a finance professional to join our team to train AI models.You will measure the progress of these AI chatbots, evaluate their logic, and solve problems to improve the quality of ...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Digital Marketing Specialist

    Digital Marketing Specialist

    American Home Tech • Dayton, OH, US
    [job_card.full_time]
    Digital Marketing & Media Specialist – Roofing & Home Improvement.This job rec is for ONE OPENING and may be located in Dayton, OH or Florence, KY. Reports to : Marketing Director.Employment Type : Fu...[show_more]
    [last_updated.last_updated_variable_hours] • [promoted] • [new]
    Remote Editorial Specialist

    Remote Editorial Specialist

    Outlier • Dayton, OH, United States
    [filters.remote]
    [job_card.full_time]
    Earn up to $15 / hour + performance bonuses.Outlier, a platform owned and operated by Scale AI, is looking for.If you're passionate about improving models and excited by the future of AI, this is you...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Account Specialist

    Account Specialist

    Creative Financial Staffing • Franklin, OH, US
    [job_card.full_time]
    Our growing manufacturing company in.This is an exciting opportunity for a proactive individual who thrives in a fast-paced, team-oriented environment. Collaborate with the Sales team to support quo...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Business Analyst I / Data Entry Specialist

    Business Analyst I / Data Entry Specialist

    US Tech Solutions, Inc. • Monroe, OH, US
    [job_card.full_time]
    Reviews, analyzes, and evaluates business systems and user needs.Formulates systems to parallel overall business strategies. May require an associate degree in a related area and 0-2 years of experi...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Reconciliation Specialist

    Reconciliation Specialist

    CFS • Vandalia, OH, US
    [job_card.full_time]
    Salary Range : $50,000- $55,000.Local Investment company is seeking support of a Reconciliations Specialist to assist with department reconciliations. Our client is an established, professional finan...[show_more]
    [last_updated.last_updated_30] • [promoted]
    Global Support Specialist 1

    Global Support Specialist 1

    Encore Talent Solutions • Mason, OH, US
    [job_card.full_time]
    About Encore Talent Solutions : .Encore Talent Solutions is a trusted professional services firm dedicated to helping organizations achieve their goals by providing exceptional talent solutions.We pa...[show_more]
    [last_updated.last_updated_variable_days] • [promoted]
    Academic Project Specialist-Health Sciences-Troy Campus (Part-Time)

    Academic Project Specialist-Health Sciences-Troy Campus (Part-Time)

    InsideHigherEd • Troy, Ohio, United States
    [job_card.part_time]
    Edison State Community College .The Academic Project Specialist (APS) will manage various projects, coordinate processes, and provide administrative support for the Dean of Professional and Technic...[show_more]
    [last_updated.last_updated_30] • [promoted]