Social Media Manager

POSITION TITLE : Social Media Manager

DIVISION : University Marketing

DEPARTMENT : University Marketing

BARGAINING UNIT STATUS : ESU Cat. 14

FLSA STATUS : Exempt

REPORTS TO : Senior Director of Marketing and Communications

SUPERVISES : Provides supervision to student employees

The Social Media Manager serves as the University's primary social media strategist and content creator, supporting comprehensive social media initiatives across marketing, advancement / alumni relations, public relations, and news functions. This role drives the strategy, voice, and daily execution of the university's official presence across all social media platforms, managing multiple accounts and serving as a key liaison between university departments to ensure cohesive digital storytelling and brand consistency. Working collaboratively across divisions, the Social Media Manager engages current and prospective students, families, alumni, donors, and the broader public while supporting the strategic objectives of University Marketing, Advancement / Alumni Relations, and Strategic Communications and Media Relations. This position serves as the university's social media subject matter expert, providing guidance and education to campus partners on effective digital engagement practices.

Follows the University's best practices to build and / or support student academic success and retention, and assist in meeting strategic objectives for persistence and timely graduation of all the student population.

Strategic Planning and Cross-Departmental Collaboration

• Develops and implements comprehensive social media strategy supporting university mission, marketing goals, advancement initiatives, and public relations objectives
• Collaborates with University Marketing, Strategic Communications and Media Relations, Alumni Relations, Advancement, Enrollment Management, and UMass President's Office to support multi-audience initiatives
• Coordinates social media support for advancement campaigns, alumni engagement, donor recognition, and fundraising initiatives
• Partners with Public Relations team to amplify news stories, announcements, and crisis communications through social channels
• Identifies trends, including new platforms with high potential, and serves as an advocate for audience engagement
• Keeps campus partners informed of shifting user expectations and best practices across different social channels
• Builds effective partnerships throughout the University by sharing information and providing support, often proactively

Content Creation, Management, and Analytics and Reporting

Event, Student Life, and Campaign Support

Social Media Governance

Performs other job-related duties and responsibilities that may be assigned and / or the job description changed periodically to reflect changing organization needs

MINIMUM QUALIFICATIONS :

EDUCATION : Bachelor's degree in marketing, communications, public relations, or related field

EXPERIENCE : Demonstrated experience (3 years) managing social media in a corporate, nonprofit, or higher

education setting, with strong content creation skills for platforms including Instagram,

Facebook, TikTok, LinkedIn, and emerging platforms

Demonstrated (2 years) experience managing projects and / or staff

Demonstrated (3 years) experience using social media management and analytics tools

Experience collaborating with multiple stakeholders on integrated communications campaigns

OTHER : Flexible schedule including evening and weekend hours, as required; Frequent travel to off-campus locations required

PREFERRED QUALIFICATIONS :

KNOWLEDGE, SKILLS AND ABILITIES REQUIRED :

SALARY : $66,611.58 - $80,000

UMass Dartmouth offers exciting benefits such as :

Benefits for ESU Union : ESU

Applicants must be authorized for employment in the U.S. on a full-time basis. Employment-based visa sponsorship is not available.

To apply please submit a letter of interest, a current resume and the contact information for three professional references.

The deadline for internal applicants is November 20, 2025.

The review of internal and external applications will be ongoing until the position is filled.

The projected start date for this position is on or after January 1, 2026.