Digital Experience & Media Manager

Digital Experience & Media Manager

Guided by our core values and commitment to your success, we provide health, financial and lifestyle benefits to ensure a best-in-class employee experience. Some of our offerings include :

• Highly competitive total rewards package, including comprehensive medical, dental and vision benefits as well as a 401(k) plan that both the employee and employer contribute
• Annual incentive bonus plan based on company achievement of goals
• Time away from work including paid holidays, paid time off and volunteer time off
• Professional development courses, mentorship opportunities, and tuition reimbursement program
• Paid parental leave and adoption leave with adoption financial assistance
• Employee discount program

Job Description Summary : We are seeking a strategic Digital Experience & Media Manager to lead the development of seamless, secure, and personalized authenticated digital experiences, while also managing and optimizing paid digital marketing channels. This hybrid role bridges digital experience and performance marketing, ensuring that audiences not only find and engage with our brand through targeted media campaigns but also enjoy a cohesive and compelling experience once logged in. The ideal candidate is both customer-obsessed and data-driven, with a strong understanding of digital identity, user journeys, and media performance. You will collaborate cross-functionally to drive engagement, retention, and conversion across the full digital funnelfrom acquisition to post-login experience.

Authenticated Digital Experience Ownership

Paid Digital Media Support

Cross-Functional Integration

Minimum Qualifications

Blue Cross and Blue Shield of Kansas City is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.