Manager Marketing Technologies

Manager Marketing Technologies

Southwest firmly believes that our People are our greatest asset, and Leaders within the Company support our People by ensuring all have equal opportunity for learning and personal growth. The Manager Marketing Technologies drives the strategy, development, optimization, and quality assurance of digital analytics implementations across Southwest's digital channels, including Southwest.com, mobile web, and mobile apps. They'll oversee the technical direction and feature roadmap for data capture within large-scale cloud and on-premise systems. The Manager Marketing Technologies is an organized collaborator with a strategic mindset ready to ensure best-in-class implementations of Adobe Launch, Adobe Analytics, and data layers, while leading the process for analytics execution.

The culture of Southwest Airlines means we value the camaraderie, collaboration, and innovation that occurs when we come together and interact face-to-face at our vibrant Corporate Campus. Due to the nature of this role, you would be required to work from our Dallas, TX headquarters facility during business hours.

We're committed to fair hiring practices and to making employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, disability, genetic information, or other legally protected characteristics.

Responsibilities

• Supervise the technical direction and feature roadmap for the digital analytics data capture for large-scale cloud and on-premise systems
• Create strategies for digital analytics including developing long-term roadmaps and evaluating toolsets in support of organizational initiatives
• Ensure Adobe Launch, Adobe Analytics, and data layer implementations are best-in-class while overseeing analytics requirement gathering and implementations
• Share responsibility with the Technology team for digital analytics tagging solutions and advocates for best-in-class solutions while continuously driving improvement
• Partner with internal team members to ensure all tests are properly implemented within Adobe Target and audiences are accurate within Adobe Audience Manager, or other like tools
• Lead, support, and influence the achievement of the mission, goals, and objectives of the department and organization
• Collaborate with internal teams to monitor performance and impact of all programs in digital channels to maximize effectiveness and optimize where needed
• Partners with Marketing and Technology teams to troubleshoot errors / issues and ensure timely resolution is delivered
• Collaborate on strategy, requirement development, use case creation, onboarding, and implementation for new MarTech tools or partners
• Partner with team to gather data points, analyze, and create business cases for strategic recommendations that are technical in nature
• May perform other job duties as directed by Employee's Leaders

Knowledge, Skills and Abilities

Education

Experience

Preferred Experience

Licensing / Certification

Physical Abilities

Other Qualifications

Pay & Benefits

Competitive market salary from $132,200 - $146,900

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