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Sales Director
Sales DirectorThe Master's Lawn Care • Gainesville, Florida, USA
Sales Director

Sales Director

The Master's Lawn Care • Gainesville, Florida, USA
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  • [job_card.full_time]
[job_card.job_description]

Join Our Team at The Masters Lawn and Pest!

For over 20 years The Masters Lawn and Pest has proudly served homes and businesses with expert lawn and landscape services. Our team of certified experienced professionals is passionate about creating and maintaining beautiful outdoor spaces from routine lawn care to full-scale landscaping projects. Were committed to delivering exceptional service to our clients and cultivating a positive growth-focused environment for our team members.

The Masters Mission

Our mission is to continually grow professional team members that exceed our clients expectations. We believe that by investing in the growth and well-being of our staff they will provide our clients with a consistent and quality service. Our track record of this speaks for itself in our local awards testimonials and hundreds of five-star reviews as well.

About the Role

As the Sales Director you are responsible for leading coaching and holding accountable our sales team including account managers outside sales reps and inside sales reps across both Gainesville and St. Augustine. Reporting to the Integrator you will drive revenue growth refine sales processes and ensure our team is actively pursuing new business while cultivating lasting relationships with current and most-wanted clients. This role requires a leader who can set clear goals build a healthy culture of performance and remove obstacles so the team can succeed. Youll work closely with operations marketing and leadership to ensure every handoff is clean every opportunity is followed up on and every team member is equipped to close with confidence.

Requirements

Key Responsibilities

  • Lead weekly team sales meetings known as Level-10 (L10) Meetings ensuring issues are solved performance is reviewed and the team is aligned on goals.
  • Onboard and train new account managers and sales reps using TMLPs playbook and systems.
  • Conduct monthly 1 : 1s with each sales team member focused on accountability encouragement and development.
  • Participate as a member of the companys leadership team in the weekly Leadership L10 and quarterly off-site planning meetings.
  • Promote a culture of ownership accountability and continuous improvement within the sales team.
  • Fill gaps on the sales team to ensure the organization exceeds its sales goals.
  • Own teamwide sales goals across residential commercial lawn care pest control irrigation and landscape services.
  • Oversee lead management pipeline movement and proposal accuracy.
  • Support sales reps in closing large strategic or complex sales opportunities.
  • Reinforce the importance of pursuing Most Wanted commercial target clients.
  • Manage team scorecards and ensure CRM data (e.g. Aspire or SingleOps) is accurate and up to date.
  • Track key metrics like proposal dollars presented close rates revenue per rep and average job size.
  • Review pending proposals weekly and coach reps on follow-up strategies.
  • Work with the Integrator to set quarterly sales goals and rocks
  • Coordinate with operations leaders to ensure smooth handoff of sold work and proper scheduling.
  • Provide marketing with feedback on lead quality and conversion trends.
  • Partner with leadership to identify new market opportunities and support community involvement.

Skills & Qualifications

  • 3 years of experience in sales leadership (landscape pest control irrigation or home services preferred)
  • Contractor sales experience strongly preferred
  • Proven ability to lead and develop a team in a fast-paced growth-focused environment
  • Strong understanding of the full sales cycle from prospecting to proposal to close
  • Excellent communication problem-solving and team-building skills
  • High comfort level with CRM systems Google Workspace and reporting dashboards
  • Self-motivated proactive and results-driven
  • Valid drivers license and clean driving record
  • Minimum Required Experience and Education

  • 5 years of total experience in the green industry contractor services or B2C sales
  • At least 2 years in a leadership or management role
  • Proficiency with Aspire SingleOps or similar CRM / sales tracking tools
  • Bachelors degree preferred but not required
  • Benefits

  • Competitive base salary with bonus for exceeding sales goals
  • Paid time off (PTO) and paid holidays
  • Health insurance
  • IRA with 3% company match
  • Life insurance
  • Company vehicle
  • Ongoing training and professional development
  • Growth opportunities within a growing team-oriented company
  • This job description is intended to outline the general responsibilities and qualifications for the role. It is not an exhaustive list of all duties responsibilities or qualifications associated with the position. Additional tasks may be assigned as needed to meet the goals of the company.

    Required Experience :

    Director

    Key Skills

    Business Development,Sales Experience,Direct Sales,Marketing,SAAS,Hotel Experience,Management Experience,Revenue Management,Salesforce,Sales Management,Enterprise Sales,negotiation

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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    Director Sales • Gainesville, Florida, USA

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