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Marketing Strategist
Marketing StrategistWorkana • Little Rock, AR, US
Marketing Strategist

Marketing Strategist

Workana • Little Rock, AR, US
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  • [job_card.full_time]
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Marketing Strategist

Workana is the largest remote work platform for talents in Latin America. Our new segment, Workana Premium, focuses on matching the most exceptional professionals with leading and innovative companies around the globe. Enjoy competitive compensation, dedicated support, and the flexibility of remote work within a dynamic environment that fosters collaboration and professional advancement.

We are proud to present you with the following opportunity.

Future Holidays is a dynamic digital agency that empowers ambitious ecommerce brands to scale smarter and faster. By blending strategy, design, technology, and data, we build digital experiences that drive measurable growth for leading Shopify brands. Our team is growing rapidly, and we're looking for talented strategists who share our commitment to excellence, innovation, and customer-centric growth. We operate as a globally distributed team built on trust, autonomy, and purpose.

Role Overview :

We are seeking a Marketing Strategist to own strategy and execution for retention programs across our leading Shopify ecommerce clients. You will act as a strategic partner not just a campaign manager guiding clients through data-driven insights and creative thinking to build retention programs that deepen customer relationships, drive revenue, and strengthen brand loyalty. This role combines strategic leadership, hands-on execution, and cross-functional collaboration to deliver measurable impact for our clients' businesses.

Responsibilities :

Lead retention strategy : Own email, SMS, and lifecycle marketing strategy across multiple ecommerce clients, aligning programs with growth goals and customer behavior.

Build intelligent customer journeys : Use segmentation, personalization, and automation to craft tailored experiences that convert and retain customers.

Collaborate cross-functionally : Partner with our design, copy, and development teams to translate strategies into thoughtful creative and seamless execution.

Analyze and optimize : Track performance, test hypotheses, and translate results into actionable insights and strategic recommendations.

Own your accounts : Act as the strategic lead, proactively presenting opportunities, sharing learnings, and helping clients understand what's driving growth and customer loyalty.

Innovate with AI and automation : Identify ways to use emerging tools to improve segmentation, A / B testing, creative development, and reporting efficiency.

Lead client strategy calls : Communicate findings clearly, guide decision-makers through data, and align stakeholders around strategic initiatives.

Develop and refine retention frameworks : Create tailored customer lifecycle strategies that reflect each brand's unique goals and customer base.

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Marketing Strategist • Little Rock, AR, US

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