Acquisition Media Manager

Job Description

This role leverages data-driven insights to inform budget allocation, optimize channel performance, and deliver actionable reporting to senior leadership.

This position works within Sentry's hybrid work model and is eligible to work out of our Stevens Point, WI, Madison, WI or Nashville, TN office locations. As an Acquisition Media Manager, you will lead the planning execution, and optimization of paid search and targeted email to drive customer acquisition, sales growth, and ROI.

What You'll Do

In this role, you will :

• Lead the development, planning, and optimization of SEM campaigns across Google, Bing, and all connected properties to achieve sales and growth objectives.
• Own the strategy and execution for targeted email programs, ensuring campaigns are effectively planned, implemented, quality assured, and optimized for performance.
• Manage and optimize email campaigns against defined KPIs such as cost per acquisition (CPA), cost per lead (CPL), and conversion rates.
• Utilize advanced analytics to measure channel effectiveness, inform budget allocation, and enhance campaign return on investment (ROI).
• Conduct ongoing testing of messaging, creative, targeting, and audience segmentation to identify new opportunities for growth.
• Provide regular performance reporting, insights, and actionable insights to senior leadership to inform decision making and future strategy.
• Collaborate closely with the purchased leads team and other cross-functionally to drive efficiency and effectiveness across lower funnel acquisition tactics.
• Collaborate with internal stakeholders across the organization to ensure campaigns align with corporate goals and adhere to industry regulations.
• Stay current on emerging trends, tools, and best practices in search engine marketing, email marketing, and digital acquisition to enhance program effectiveness.

What it Takes

What You'll Receive

At Sentry, your total rewards go beyond competitive compensation. Below are some benefits and perks that you’ll receive.

About Sentry

We take great pride in making Forbes’ list of America’s Best Midsize Employers. A lot of different factors go into that honor, many of which contribute to your job satisfaction.

Our bright future is built on a long track record of success. We got our start in 1904 and have been helping businesses succeed and protect their futures ever since. Because of the trust placed in us, we’re one of the largest and financially strongest mutual insurance companies in the United States. We’re rated A+ by A.M. Best, the industry's leading rating authority.

Our headquarters is in Stevens Point, Wisconsin, with offices located throughout the United States. From sales to claims, and information technology to marketing, we enjoy a rewarding and challenging work environment with opportunities for ongoing professional development and growth.

Get ready to own your future at Sentry. Opportunities await!

Talent Acquisition Specialist

Thank you for your interest in Sentry!

Katelynne Rivera

Katelynne.Rivera@Sentry.com

Equal Employment Opportunity

Sentry is an Equal Opportunity Employer. It is our policy that there be no discrimination in employment based on race, color, national origin, religion, sex, disability, age, marital status, or sexual orientation.