Digital Marketing Specialist

Digital Marketing & Media Specialist – Roofing & Home Improvement

Location : Florence, KY

Department : Marketing

Reports to : Marketing Director

Employment Type : Full-Time / Hybrid

American Home Tech, a trusted roofing and home renovation company, serves homeowners across the tri-state area with insurance claims, roof replacements, and external / internal home remodeling. Founded in 2018 in Florence, KY (HQ) with an additional office location in Dayton, OH, we’ve already helped more than 9,000 homeowners across Ohio, Kentucky and Indiana.

We’re seeking a versatile, data-driven Digital Marketing & Media Specialist with 3–5 years of experience to manage both paid media campaigns and broader digital marketing initiatives for our roofing and home renovation company with multiple locations. This role combines hands-on campaign management, SEO, CRO, and digital content responsibilities to generate high-quality leads, improve conversion rates, and grow brand awareness. You’ll manage paid advertising strategy and execution while also supporting organic growth, website optimization, out of home digital media, and content initiatives.

As the Digital Marketing & Media Specialist, you’ll be responsible for :

• Planning, launch, and optimize paid campaigns across Google Ads, Bing, Meta, YouTube, and other channels based on service areas, seasonality, and weather events.
• Managing Local Service Ads (LSA) for high-quality lead generation pulled through to closed won leads across all trades (roofing, gutters, siding, windows, etc)
• Supporting audience segmentation, retargeting, and A / B testing of ad copy, creative, and landing pages.
• Monitoring campaign pacing and budgets to maximize ROI.
• Tracking, reporting and optimizing for CPL, CPA, ROAS, and lead quality metrics.
• Support ongoing on-page SEO (titles, metadata, headers, internal linking) for service and city pages and local SEO best practices
• Collaborating on new content creation (blog posts, guides, seasonal content) to drive net new leads and support the customer lifecycle
• Monitoring keyword rankings, impressions, and organic conversions using GA4, Search Console, and other reporting tools
• Ongoing management, auditing and creation of landing pages and recommend improvements to increase conversions.
• Run A / B and multivariate tests on forms, CTAs, page layout, and creative.
• Leverage tools like heatmaps, session recordings, and behavioral analytics to identify friction points.
• Coordinate with the Marketing Director to ensure campaigns align with promotions and business goals.

Qualifications

Nice-to-Have Skills

What We Offer