Retention Marketing Manager

Employment Status: Full-Time, Benefits Eligible

Location: On-Site at NEW Gymreapers HQ in Nampa, ID (20 mins outside of Boise, ID)

Schedule: Monday - Friday, 8AM - 5PM (flex according to business needs)

Reports To: Director of Ecommerce

Job Summary:

Own and scale customer lifetime value (LTV) across Gymreapers’ DTC and Amazon ecosystems by building world-class email, SMS, post-purchase, loyalty, and repeat purchase systems. This role exists to turn first-time buyers into lifelong Gymreapers customers.

You will be accountable for repeat rate, LTV, churn reduction, and contribution margin from retention channels.

About Gymreapers:

At Gymreapers, we make gear with a purpose and focus on material integrity. You get high-quality lifting gear that’s made to outlast cheap look-a-likes.

We’re reengineering people’s workouts and improving the support needed to lift better, longer, and stronger. Improve performance, relieve pain, and add stability to your workout program with premium lifting belts, knee sleeves, wrist wraps, and more.

With our mantra, "NOTHING IS GIVEN," we embody a relentless pursuit of excellence, innovation, and community-building.

Our Core Values:

• Grow or Die
• Customer Obsession
• Extreme Ownership
• Nothing is Given // Everything is Earned
• Be Humble
• 1% Better Everyday
• Live with Integrity
• Sacrifice

Core Responsibilities

• Own retention strategy end-to-end across:
  • Email (Klaviyo)
  • SMS
  • Post-purchase & replenishment flows
  • Loyalty & referral programs
• Build, optimize, and scale automation flows:
  • Welcome & onboarding
  • Abandoned browse / cart / checkout
  • Post-purchase education
  • Cross-sell & upsell
  • Win-back & churn prevention
• Develop segmentation strategy by:
  • Purchase behavior
  • Product category
  • Channel (Amazon vs DTC)
  • Customer value tiers
• Partner with Creative to:
  • Define messaging frameworks
  • Build high-converting templates
  • Test copy, offers, and creative at scale
• Own A/B testing roadmap:
  • Subject lines
  • Offers
  • Timing
  • Frequency
• Manage send calendar & channel orchestration (email + SMS + on-site)
• Collaborate with Ops & Product to:
  • Support launches
  • Drive repeat purchases
  • Improve post-purchase experience

Required ExperienceIdeal Experience

• 7+ years in ecommerce, marketplaces, or international expansion
• Proven experience scaling international revenue through owned execution
• Deep expertise in international Amazon marketplaces
• Demonstrated P&L ownership and accountability
• Experience building and leading cross-functional teams
• Strong understanding of international logistics and fulfillment

Benefits/Perks:

• Competitive Pay
• Company paid holidays
• Paid Time Off (PTO)
• Gymreapers on-site gym!
• Newly renovated HQ!
• 401(k) with up to a 4% employer match
• Life Flight Program, Voluntary
• Employee Assistance Program
• 50% Employee Discount
• 100% Employer Paid: Medical, Dental and Vision
• 100% Employer Paid: Short-term and Long-term disability - life insurance for both employee and spouse/dependents
• Health Savings Account (HSA) employee option

Gymreapers LLC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national or ethnic origin, disability, as well as any other characteristic protected by federal, provincial, or local law.

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