Performance Marketing Analyst

Performance Marketing Analyst

HavenHub is a leader in the home improvement industry, dedicated to providing innovative solutions and exceptional service to homeowners. We are growing rapidly and are looking for a Performance Marketing Analyst to join our team and drive data-driven marketing strategies that optimize performance and growth.

The Performance Marketing Analyst will be responsible for managing and analyzing digital marketing campaigns, providing insights, and ensuring efficient allocation of marketing budgets to maximize return on investment (ROI). This role requires a strong analytical mindset, proficiency in financial reporting, and an in-depth understanding of performance marketing strategies across multiple channels.

Develop, execute, and optimize digital marketing campaigns across paid search, paid social, display, and other performance channels.

Analyze key performance metrics (KPIs) such as CPA, ROAS, LTV, and conversion rates to drive strategic marketing decisions.

Work closely with the finance team to manage budgets, forecast spending, and report on financial performance of marketing initiatives.

Implement A / B testing strategies to improve ad performance and customer acquisition.

Generate detailed reports and dashboards using analytics tools (Google Analytics, Looker, Tableau, etc.) to provide insights and recommendations.

Collaborate with cross-functional teams, including creative, product, and sales, to align marketing efforts with business objectives.

Monitor industry trends and competitive landscape to identify new opportunities for growth and efficiency.

Ensure marketing compliance with data privacy and advertising regulations.

Bachelor's degree in Marketing, Finance, Business, or a related field.

5+ years of experience in performance marketing, digital analytics, or financial marketing reporting.

Strong proficiency in Google Ads, Facebook Ads Manager, and other paid media platforms.

Advanced analytical skills with experience in Excel, SQL, and data visualization tools.

Ability to interpret data and translate insights into actionable marketing strategies.

Experience managing large-scale marketing budgets with a performance-driven approach.

Strong problem-solving skills and ability to work in a fast-paced, results-oriented environment.

Knowledge of attribution modeling, customer segmentation, and marketing automation is a plus.

Competitive salary and performance-based incentives.

Opportunity to be a key player in a growing company with a data-driven culture.

Collaborative team environment with professional development opportunities.

Flexible work arrangements and comprehensive benefits.