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Principal Product Designer
Principal Product DesignerIntuit • San Francisco, California, United States
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Principal Product Designer

Principal Product Designer

Intuit • San Francisco, California, United States
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Overview

Are you a Principal Designer with a passion for innovation, design strategy, and storytelling? Do you have experience developing solutions that provide world-class experiences for customers at unprecedented speed and scale? As a Principal Designer, you will define and drive the end‑to‑end design vision for internal developer workflows. You will work across multiple platforms and touchpoints to create cohesive, scalable, and intuitive experiences that support the entire development lifecycle. This role requires the ability to translate highly technical requirements into elegant design solutions, partner closely with cross‑functional leaders, and proactively identify opportunities for platform and workflow innovation—including the application of AI to accelerate developer productivity.

Responsibilities

Define and drive the design vision for key PDX initiatives, aligning with Intuit's overall strategy and business goals.

Set the bar for design principles and standards that promote consistency and excellence.

Work with design and product leaders to develop future‑facing product and UX strategy.

Lead the design of complex, cross‑functional projects, from concept to completion.

Create high‑fidelity prototypes and design specifications that effectively communicate design intent and vision.

Explore and implement innovative design solutions that leverage emerging patterns and AI.

Advance our design systems to be future forward and efficient.

Articulate design concepts and rationale through compelling presentations and narratives.

Influence and inspire cross‑functional teams and leadership through effective storytelling.

Facilitate design artifacts, shares, workshops and critiques to drive alignment across leadership as well as both design and product teams.

Mentor and guide staff and senior designers, fostering their professional growth.

Establish yourself as a thought leader within the design community, both internally and externally.

Drive adoption of best practices and new design.

Qualifications

10+ years of experience in product design, preferably in large‑scale products.

Prior experience in enterprise tools with complex systems problem solving and designing for developer tools is a plus.

Exceptional storytelling and communication skills, with the ability to influence and persuade stakeholders at all levels.

Expert in design systems, interaction design, and visual craft along with AI tools such as Figma, Builder.IO, Lovable, etc.

Proven track record of leading and delivering impactful design solutions across large and complex products and platforms.

Ability to convey holistic ideas and concepts through storyboarding, wireframing, and prototyping.

A portfolio that demonstrates a strong understanding of user‑centered design principles and a mastery of craft.

Demonstrated ability to work collaboratively with and influence other designers, product management, marketing, and engineering leaders to drive outcomes.

Exceptional ability to analyze and synthesize qualitative and quantitative data to inform design decisions, identify opportunities, and measure outcomes.

Strong cross‑functional collaboration skills, with the ability to lead and inspire teams across functions.

Compensation & Benefits

Intuit provides a competitive compensation package with a strong pay for performance rewards approach. This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs. Pay offered is based on factors such as job‑related knowledge, skills, experience, and work location. To drive ongoing fair pay for employees, Intuit conducts regular comparisons across categories of ethnicity and gender. The expected base pay range for this position is : $229,000 – $309,500.

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