Director, Brand Voice and Tone

Overview

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Job Category

Marketing & Communications

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword - it’s a way of life. The world of work as we know it is changing and we’re looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce’s core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

Position

The Director, Brand Voice Copywriter at Salesforce is a strategic creative leader who shapes and maintains Salesforce’s unique brand voice through written communication. They’re responsible for developing and scaling a differentiated and trusted brand voice across all platforms and materials. This role will involve collaborating closely with our brand creative teams, product marketing teams, agencies and beyond to ensure the Salesforce brand voice is effective and consistent across the whole ecosystem.

Key Responsibilities

Developing and Implementing Brand Voice : Establishing and maintaining a differentiated, consistent, and trusted brand voice across all communications, ensuring it aligns with the brand strategy and resonates with our target audiences.

Enablement : Building enablement resources and leading trainings for cross-functional writers and communicators across Salesforce.

Copy Editing : Ensuring highest-visibility copy is in brand campaigns and mainstage keynotes is clear and aligned with brand guidelines.

Creative Direction : Providing creative direction for campaigns and projects, ensuring all content aligns with the overall brand strategy.

Exceptional Writing and Editing Skills : Strong command of grammar, punctuation, and style, with the ability to adapt to different writing styles and tones.

Deep Partnership with Brand Strategy & Messaging : Deep understanding of brand strategy, messaging frameworks, and how to effectively communicate a brand’s unique identity.

Scalability and Innovation : Utilizing modern tools including AI to efficiently scale the Salesforce brand voice.

Collaboration : Working closely with marketing, design, product, and other teams to ensure brand consistency and effective content creation.

Leadership & Communication : Strong leadership skills, including the ability to motivate and guide a team, provide constructive feedback, and effectively communicate with stakeholders.

Collaboration & Interpersonal Skills : Ability to work effectively with diverse teams and build strong relationships.

Understanding of different marketing and communication channels and how to modulate tone for different audiences, platforms, and contexts.

Qualifications

15+ years of copywriting experience, with 5+ years leading brand voice within an agency and / or in-house creative team.

Leading brand voice and / or copy for brand creative for a world-class company at either an agency or in house. Both a plus. Technology, SAAS and enterprise technology products and service experience preferred.

A Bachelor’s degree in English, Journalism, Communications, Marketing, or a related field is often preferred.

Skills

Excellent writing, editing, and proofreading skills, with meticulous attention to detail.

Strong conceptual thinking and the ability to translate strategic messaging into compelling copy.

Skilled teacher - able to coach and train people to learn and deploy brand voice, through trainings, workshops, and feedback.

Expert utilizing AI writing tools both at an individual execution level, also at an organizational level for scale and enablement.

Strong collaboration, communication, and presentation skills.

Ability to adapt writing style and tone of voice for diverse audiences and platforms.

Strong portfolio showcasing brand-driven storytelling and impactful campaigns across various formats.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

Accommodations

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination.

Know your rights : workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including : time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link : https : / / www.salesforcebenefits.com. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, Salesforce will consider for employment qualified applicants with arrest and conviction records. For Washington-based roles, the base salary hiring range for this position is $177,600 to $257,600. For California-based roles, the base salary hiring range for this position is $193,800 to $281,100. For Illinois based roles, the base salary hiring range for this position is $177,600 to $257,600.

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