Senior Vice President, Paid Media

Senior Vice President – Paid Media

The Senior Vice President – Paid Media is a senior management position accountable for all aspects of assigned clients' paid media programs. The SVP is responsible for managing an integrated paid media team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Successfully build, grow and "own" client relationships – understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business

Lead strategic and tactical planning activities – accountable for developing, implementing and maintaining media plans that deliver against client objectives / strategies

Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes

Manage and be accountable for client budgets and timelines, oversee reports and client billing

Assist in the negotiation of media contracts and programs / opportunities to ensure maximum leverage is applied

Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client

Keep abreast of current events, media and any industry trends that impact your client's business Team Leadership

Manage and develop a team of direct reports – maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them

Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry

Work closely with team to set brand strategies and develop media plans

Accurately, objectively and constructively evaluate performance of direct reports

Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members

Foster an environment which encourages intelligent risk taking, innovation and creativity Agency Growth & Operations

Exhibit ambition by driving agency thought leadership and new business

Actively participate in new business pitches

Help own the financial aspects of your team – profitability by client, staffing needs, etc.

Partner with Media and Finance operations as it relates to media billing

Assist with media operations processes and compliance of team members

Qualifications

15+ years of integrated media experience with strong client and team leadership qualities

Experience planning and buying across online and offline media channels

Strong analytical skills and understanding of KPI's and attribution

Experience working with media management tools (e.g. Mediaocean)

Benefits

Medical

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

Washington DC Salary range : $152,000 – $215,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Resolute is a global agency specializing in paid media, performance marketing, and measurement. Through innovative audience development and precise data segmentation, Resolute helps brands create meaningful connections with their target audiences and communities.

Resolute is built to harness the power of modern media intelligence. As an agile agency led by top-tier paid media experts and backed by the leading earned-first collective, we seamlessly integrate buying power, data, and technology with the precision and adaptability of a boutique firm.

Role and Responsibilities

The Associate, Paid Planning & Buying would be responsible for executing day-to-day digital and traditional media planning / buying and client service activities associated with assigned accounts, with an emphasis on digital media management.

Must be a problem solver and professional in all communications both inside the agency and with clients. Associates must bring good interpersonal communication skills, collaborative spirit and solution oriented thinking to deliver strategic support to client work.

Media Planning / Buying

Reviews client media briefs and sets planning process in motion

Creates Request for Proposal (RFP) and develops consideration list of appropriate vendors weighingability to meet brief requirements

Reviews vendor RFPs and filters / compiles most compelling proposals

Support in development of holistic media plan recommendations which deliver on client media objectives

Support development of internal or external presentation materials and adapts / finalizes based on internal and external feedback

Support financial management by managing campaign pacing and supporting in monthly billing processes

Works with brand or agency creative team to outline ad specifications and trafficking instructions to ensure creative is delivered to spec and supports media activation

Works with Analytics and Ad Ops team for any digital tagging / reporting requirements

Assists with campaign reporting activities based on agreed upon client cadence

Compiles and analyze relevant metrics on an ongoing basis to optimize media plans, media schedules, analyze media alternatives to make optimizations and sound recommendations

Manages campaign execution from start to finish in partnership with account lead

Supports the needs of direct manager and supporting media team members

External Relationship Management

Assists account lead in maintaining and growing successful relationships with internal stakeholders and clients

Participates in internal and external client meetings and presentations as needed

Works closely with vendors to develop productive working relationships that drive results for clients

Has the dedication to stay ahead of the latest innovations and media marketplace trends, expertly sharing experience in a collaborative and consultative manner

Qualifications

Strong interpersonal and communication skills to develop and maintain collaborative relationships with client and Resolute team leads, Finance, and outside vendors

Strong organizational skills, attention to detail and project management ability

Media planning and buying experience in one or more of the following mediums : Social Media, programmatic, Digital Video, TV, Radio digital audio, print, OOH, local media.

Willingness to explore and execute all forms of media

1 year of experience or relevant internship experience

Benefits

Medical

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

NYC Salary Range : $52,000 – $55,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

Resolute is a data driven media and measurement agency. Resolute has deep expertise in paid media, website analytics, search engine marketing, and performance marketing. Its data-first approach to audience intelligence, customer acquisition and brand engagement has delivered sophisticated paid media solutions for some of the world's leading companies and brands. Resolute is a separate agency within The Weber Shandwick Collective (TWSC), a leading global communications and engagement group in 77 cities across 31 countries, with a network extending to 129 cities in 81 countries. The collective's diverse team of strategists, analysts, and campaign activators has won the most prestigious awards in the world for innovative, creative approaches and impactful work. Weber Shandwick is part of the Interpublic Group (NYSE : IPG).

Roles and Responsibilities

The Account Director, Paid Media, is a management position accountable for all aspects of assigned clients' paid media programs. The Account Director is responsible for managing a team and developing, executing, and monitoring strategic and tactical cross-channel media plans for clients.

Media Strategy and Planning

Successfully build, grow and "own" client relationships. Understand their business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business

Lead strategic and tactical planning activities. Accountable for developing, implementing and maintaining media plans that deliver against client objectives and strategies

Evaluate recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes

Manage and be accountable for client budgets and timelines, oversee reports and client billing

Assist in the negotiation of media contracts and programs / opportunities to ensure maximum leverage is applied

Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client

Keep abreast of media and industry trends that impact your client's business

Manage and develop a team of direct reports. Maintain the workload of your team, delegating tasks and responsibilities to ensure the most productive and effective use of each person's skills, while motivating their interests and challenging them

Train direct reports in media and marketing disciplines as well as in the specifics of the client's business and industry

Work closely with team to set brand strategies and develop media plans

Accurately, objectively and constructively evaluate performance of direct reports

Assist in training, mentoring, developing, and evaluating existing team members, as well as interviewing and hiring new team members

Foster an environment which encourages intelligent risk taking, innovation and creativity

Agency Growth and Operations

Exhibit ambition by driving agency thought leadership and new business

Actively participate in new business pitches

Help own the financial aspects of your team – profitability by client, staffing needs, etc.

Partner with Media and Finance operations as it relates to media billing

Assist VP with media operations process and compliance of team members

Qualifications

8+ years of paid media experience with strong client and team leadership qualities, preferably with some experience in healthcare and pharmaceuticals

Experience planning and buying across online and offline media channels

Strong analytical skills and understanding of KPI's and attribution

Experience working with Google Campaign Manager or other relevant 3rd Party Ad Servers

Experience working with media management tools (e.g. Mediaocean)

Benefits

Medical

Vision

401k (with employer match)

Tuition Reimbursement

Juice Money – $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul

Short-Term Disability

Paid Employee Family Leave

Family Building Benefit

NYC Salary range : $100,000- $130,000

Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current / former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee's / applicant's background, pertinent experience, and qualifications.

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.

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