Developer Advocate

Job Description

Job Description

Job Summary

As Etched prepares to ship its first inference systems to customers, we're looking for a Developer Advocate to shape the developer experience end-to-end—from first contact with our documentation to running production workloads on Sohu.

You'll own the strategic vision for how developers and infrastructure teams interact with Etched's products. This means defining the information architecture across our SDK, hardware guides, and system references; ensuring our technical content tells a coherent story; and representing the developer's perspective across software, platform, and architecture teams.

Because we're building both the hardware and software stack, you have a rare opportunity to create a unified developer experience from the ground up—one where hardware and software documentation feel like a single, coherent product. You'll drive that vision and work with technical writers embedded in engineering teams to bring it to life.

Key Responsibilities

Define the developer experience vision : Own how developers discover, learn, and succeed with Etched products—ensuring a clear path from unboxing to generating tokens

Shape technical content strategy : Set direction for documentation across Kayak software, hardware installation, system architecture, and operational guides; ensure consistency and coherence across teams

Bridge software and hardware : Work cross-functionally to connect the dots between chip-level capabilities and customer-facing workflows

Represent the developer : Bring customer perspective into technical decisions; identify gaps in the developer journey and drive solutions

Lead without writing everything : Technical writers handle content production within their orgs—you provide direction, review, and ensure the pieces fit together

Support benchmarking and demos : Partner with engineering to publish reproducible performance metrics and curate customer-facing demonstrations

You May Be a Good Fit If You Have

5+ years of experience in developer relations, developer experience, or technical strategy roles

Strong familiarity with ML / AI systems—you don't need to be an inference specialist, but you should be comfortable navigating conversations about model serving, hardware acceleration, and datacenter infrastructure

Experience shaping how developers interact with technical products (not just writing docs, but defining what should exist and why)

Customer-facing instincts : you've worked directly with developers and understand what makes technical content land

A proactive, ownership-oriented mindset—you see gaps, speak up, and drive to resolution without waiting for permission

Strong opinions about what great developer experiences look like, and the ability to articulate and defend those opinions

Strong Candidates May Also Have

Experience in developer advocacy or dev rel at an AI / ML infrastructure company

Familiarity with inference serving stacks (vLLM, SGLang) or ML frameworks (PyTorch, JAX)

Background in technical education, workshops, or deep learning instruction

Experience with datacenter hardware, system architecture, or platform engineering

Comfort with modern documentation tooling (docs-as-code, versioned repos, auto-generation from source)

Benefits

Full medical, dental, and vision packages, with generous premium coverage

Housing subsidy of $2,000 / month for those living within walking distance of the office

Daily lunch and dinner in our office

Relocation support for those moving to San Jose (Santana Row)

How we’re different

Etched believes in the Bitter Lesson. We think most of the progress in the AI field has come from using more FLOPs to train and run models, and the best way to get more FLOPs is to build model-specific hardware. Larger and larger training runs encourage companies to consolidate around fewer model architectures, which creates a market for single-model ASICs.

We are a fully in-person team in San Jose (Santana Row), and greatly value engineering skills. We do not have boundaries between engineering and research, and we expect all of our technical staff to contribute to both as needed.