A company is looking for a Content Marketing Manager to oversee content production and strategy for demand generation.
Key Responsibilities
Manage the editorial calendar and ensure timely content production across various platforms
Write and optimize copy for demand generation campaigns, including emails, landing pages, and social ads
Oversee and edit contributions from external writers and ensure consistency in brand voice
Required Qualifications
More than 3 years of B2B content marketing or copywriting experience, preferably in SaaS or a technical field
Proven experience managing and editing external contributors to enhance content quality
Ability to analyze and improve content performance using data-driven insights
Strong understanding of SEO principles for content optimization
Experience in fast-paced environments with multiple stakeholders
Content Marketing Manager • Raleigh, North Carolina, United States