Marketing Manager

Marketing Manager

Purpose of the Job

The Marketing Manager leads Coptic Orphans' global marketing to expand reach, strengthen brand awareness, and deepen supporter engagement across all regions where the organization operates. This position is instrumental in increasing international brand visibility, improving brand equity, identifying new markets, and driving global revenue growth. The Marketing Manager will oversee the full spectrum of marketing functions, ensuring efforts align with Coptic Orphans' mission and resonate across diverse cultural contexts. This role requires an integrated, data-informed approach with a focus on research, product management, and performance monitoring to deliver measurable results worldwide.

Essential Functions and Responsibilities

Marketing Planning and Implementation

• Support the development and lead the implementation of integrated marketing plans aligned with organizational goals.
• Define and execute marketing mix strategies, including audience segmentation and targeting, to increase awareness and supporter engagement.
• Manage the development and continuous refinement of donor-focused marketing products, offerings, and sponsorship tiers to support acquisition, retention, and revenue growth.
• Set marketing objectives and KPIs; oversee budget and resource allocation.

Market Research and Audience Insights

• Conduct market research, peer benchmarking, and audience segmentation to uncover new growth opportunities and inform strategic decisions.
• Identify emerging trends and untapped markets to enhance Coptic Orphans' visibility and donor engagement.

Team Management and Development

• Manage a multidisciplinary marketing team, ensuring clear goals, effective communication, and accountability.
• Foster a collaborative environment that encourages creativity, initiative, and continuous learning.

Campaign Execution and Content Management

• Oversee, approve, and monitor the execution of integrated, multi-channel marketing campaigns (including digital, print, video, and events) implemented by the Campaigns Manager and Digital Communication Manager.

Performance Analysis and Reporting

• Define and track marketing performance metrics, using data insights to optimize strategy and donor engagement.
• Prepare and present regular reports to leadership on campaign effectiveness and marketing impact.

Brand and Visual Communication

• Ensure consistency of brand identity, messaging and visuals across all platforms and materials.
• Guide content and creative development to resonate with global audience.

Required Education, Experience, Knowledge and Skills

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field (Master's preferred).
• 10 years of progressive marketing experience, including at least 5 years in a managerial role, with a strong preference for experience in nonprofit organizations.
• Strong understanding of marketing principles, techniques, and processes.
• Expertise in digital marketing, social media, and multimedia content creation.
• Demonstrated ability to lead and manage a team of diverse professionals.
• Exceptional communication and collaboration skills, with a focus on cross-departmental alignment.
• Strong project management abilities, with experience balancing multiple priorities.
• Analytical mindset and the ability to apply data insights to optimize marketing performance.
• Ability to understand Arabic is required; reading and writing proficiency is a plus.
• Knowledge of Coptic Culture is required.

Travel and Working requirements

• Typical office environment such as walking, sitting, typing, using office equipment, and occasional lifting of boxes or luggage during travel.
• Working out of the official hours and on weekends may be required.