Growth Marketing Manager

Job Description

About Beycome

We’re a fully digital platform that lets people buy and sell homes without paying commissions or dealing with layers of middlemen. We’re here to make housing more affordable and put control back in people’s hands, powered by tech instead of old-school gatekeepers.

We’re tiny but mighty : 18,000 homes closed, more than $208M saved for our users, all with a team of 6 and our AI sidekick, Artur. We're scrappy, obsessed with product, and allergic to “the way things have always been done.”

And yes, we move fast, break outdated norms, and have fun doing it.

Position Summary

This role is huge for us. We’re looking for a Performance Marketing Manager who isn’t just good... but wildly creative, unafraid to test the unexpected, and excited to play in the deep end. Someone who can look at a blank page and get excited, not scared. Someone who goes beyond ads and thinks movements, moments, hooks, emotion, and data-powered creativity.

You’ll own the full funnel across channels, from first click to long-term retention. You’ll experiment like crazy, measure everything, and bring ideas that surprise us in the best way. If your brain lives at the intersection of numbers and creativity, let’s talk.

This isn’t a “maintain what’s working” role. It’s a “help redefine how real estate marketing happens” role. Big playground. Big expectations. Big upside.

Key Responsibilities

• Lead paid growth on Meta, Google, YouTube, TikTok, and programmatic
• Build and optimize funnels that actually convert, not just look pretty
• Create attribution models and connect spend to CAC, LTV, and payback like a pro
• Partner with product and engineering to level up activation and retention
• Manage tracking, deep-linking, and retargeting with AppsFlyer / Firebase / Adjust
• Build and run constant A / B tests (creative, audiences, landing pages)
• Collaborate with creative on scroll-stopping ads (UGC, video, weird, fun, bold)
• Own budgets, scale winners, kill losers fast
• Report results and insights directly to leadership

Qualifications

Success Metrics