Sr. Manager, Digital Game Marketing Analytics

At Hasbro our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. Were looking for adventurous and curious people who want to explore experiment and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled highly creative and highly committed individuals for 100 years and we believe the best is yet to come.

Were looking for an experienced data-driven analyst to join Hasbros Marketing Effectiveness team. This hybrid role combines strategic analytics with close day-to-day collaboration with brand managers community managers and channel leads.

Youll support marketing teams across Hasbro Wizards of the Coast and game studios by delivering high-impact insights leading organic content experimentation and helping shape data-informed social strategies. Your work will help bring fan-first storytelling to life through smarter content decisions and performance measurement.

A day in the life of a Sr. Manager Digital Game Marketing Analytics :

Content & Performance Analytics

• Analyze organic social performance across platforms including Instagram TikTok YouTube Facebook X (Twitter) and Reddit.
• Develop and maintain automated dashboards using Tableau and Power BI for campaign tracking and trend identification.
• Translate platform metrics into actionable recommendations on content formats audience targeting and engagement strategies.

Organic Social Experimentation

Digital Game Marketing Analytic s

Marketing Data Infrastructure & Technical Enablement

What youll bring :

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race color religion sex sexual orientation gender identity or expression national origin age marital status or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process to perform essential job functions and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation please contact your recruiter or coordinator.

The base salary range for this position is $146400.00 to $219600.00. The hiring range will vary based on factors such as experience skills location and market conditions. Additionally employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes :

Required Experience :

Manager

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 146400 - 219600