Digital Marketing Coach

About Us:

IMPACT provides coaching and training services to help small to mid-sized businesses implement Endless Customers (formerly They Ask, You Answer), inspired by the popular book by Marcus Sheridan. We empower clients to build in-house content marketing operations that attract and convert customers, positioning their companies as the most trusted brands in their markets. By teaching clients how to create, optimize, and use their own content throughout the marketing and sales process, we help them eliminate reliance on outside agencies and drive sustainable growth.

Job Description:

As a Digital Marketing Coach at IMPACT, you’ll collaborate with a team to help businesses successfully implement the Endless Customers system. You’ll coach executives, content creators, and marketing teams, providing strategic guidance and hands-on training to build their confidence and capabilities.

Key Responsibilities:

• Teach and coach the Endless Customers methodology to a portfolio of 12-15 clients, with the ability to clearly explain concepts, best practices, and execution across all five core components of the system.
• Lead written content strategy and optimization, including SEO, AEO (Answer Engine Optimization), GEO optimization, and the use of structured data and schema to improve discoverability and search performance.
• Develop and teach YouTube strategy, including channel creation, video optimization, publishing cadence, audience growth, and performance analysis to help content get found and drive demand.
• Guide short-form video and social media strategy, including platform-specific best practices, content planning, optimization, and distribution across major social channels.
• Coach on 1:1 video strategy, including use cases for sales, customer success, recruiting, and internal communication to drive engagement and trust.
• Support marketing automation and CRM execution, primarily in HubSpot (and related tools), including campaign setup, workflows, segmentation, and performance tracking.
• Lead website optimization and strategy, including messaging, conversion paths, content structure, and alignment with customer journeys.
• Develop and teach email marketing and automation strategies, including nurture campaigns, broadcast emails, personalization, and performance optimization.
• Advise on ad creative and video ads, including messaging, scripting, and creative best practices that align with content and brand strategy.
• Leverage AI tools for marketing, including content creation, optimization, repurposing, and efficiency improvements, while teaching responsible and effective AI use.
• Translate complex marketing concepts into practical, repeatable frameworks, enabling clients or internal teams to confidently execute on their own.

Requirements

• Passion for Small Business Growth: You genuinely care about helping entrepreneurs and small businesses grow and thrive.
• Experience Coaching Executives: Comfortable advising and coaching small business executives, with prior experience in guiding leadership teams.
• Familiarity with Business Coaching Systems: Hands-on experience with frameworks like Endless Customers (They Ask, You Answer), EOS, Scaling Up, or other similar systems.
• Strong Digital Marketing Expertise: Up-to-date knowledge of inbound and digital marketing, including HubSpot, SEO and algorithm updates, social media and YouTube best practices, email marketing, marketing compliance, AI for sales and marketing, content marketing strategies, website CMS management, and popular marketing tools.
• Sales Experience and Enthusiasm: Some sales experience with a drive to deepen your skills, train salespeople, and contribute to IMPACT’s own sales efforts.
• Commitment to Learning and Growth: A fast learner with the ability to quickly learn and teach the Endless Customers system, as well as other marketing, sales, business, and communication skills.
• Strong Writing, Grammar, and Storytelling Skills: Ability to create and assist clients in creating engaging, error-free content that engages their audience.
• Process-Oriented Mindset: Willingness to follow established processes and playbooks with precision, while contributing to the development and refinement of processes.
• Strong Time and Project Management: Highly organized, able to work independently, meet deadlines, and manage multiple projects. Experience with project management systems, with Scrum experience as a plus.

Benefits

This position offers a competitive salary range of $80,000 to $100,000, based on experience, with additional incentives on top of the base salary.

IMPACT provides a comprehensive benefits package, including:

• Health, vision, and dental coverage.
• 401(k) with company match.
• Paid time off and a flexible work schedule.
• Paid parental leave to support your growing family.

We are committed to supporting our team members with a combination of financial rewards, work-life balance, and the flexibility to thrive in a dynamic, collaborative environment.

Work Environment

At IMPACT, our culture is built on our core values of being proactive, accountable, caring, and team-oriented. We are a group of driven professionals who are passionate about growing in our careers, delivering exceptional results for our clients, and supporting one another every step of the way. Mediocrity isn’t an option—we show up every day committed to being our best and getting better. Collaboration is at the heart of everything we do, and we foster an environment free of egos, drama, or excuses. We’re a supportive, no-nonsense team united by a shared mission: to create heroes, grow businesses, and change lives.

This is a primarily remote position, with most of your work being conducted from your home office. We expect a professional, distraction-free workspace equipped with strong internet, good lighting, and an environment conducive to client-facing work. While the role is remote, candidates must reside in Connecticut and be within driving distance of our Cheshire, CT office for periodic in-office collaboration and content creation.

Working hours are typically between 9:00 AM and 5:00 PM Eastern Time to align with client schedules, as this is a coaching-focused role. However, we offer flexibility for independent work outside of client meetings, allowing you to manage your schedule when tackling project-based tasks.

Travel is minimal but may include occasional trips to visit clients, typically no more than a few times per quarter. Additionally, travel will be required to attend IMPACT’s conferences, held twice a year. These events are a great opportunity to connect with clients, colleagues, and the broader community we serve. Travel requirements will be discussed in advance, and accommodations will be provided as needed.

IMPACT is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

IMPACT provides reasonable accommodations to individuals with disabilities in the hiring process and throughout employment, as required by law.