Director, Digital Brand Activation

Omnichannel Digital Marketing Leader

We're seeking a growth- and improvement-minded leader to build a purpose-built, customer experiencedriven omnichannel engine across our U.S. Animal Health portfolio. You will lead a team that owns digital demand creation and customer experience for veterinarians, producers, distributors, and pet owners across companion animals (canine, feline), equine, and livestock (beef, dairy, swine, poultry, aquaculture). Reporting to the Executive Director, Channel Operations & Engagement, you will connect brand teams, inside / field sales, and customers to deliver measurable revenue impact, increased market share, and a best-in-class digital experience.

Strong communication across the organization with key outcomes are a contributor to the success of this role.

Key responsibilities may include, but are not limited to :

Strategic Planning Communications :

• Lead the development and implementation of digital marketing plans to achieve business objectives, increase market share, and drive revenue growth
• Define scalable initiatives and align them with market delivery roadmaps
• Provide clear communications and presentations to the Business unit brand teams, North America Leadership team, and Global Marketing / Digital Activation.

Digital Targeting and Marketing :

Market Intelligence & Research :

Commercial Excellence :

Collaboration with Cross-Functional Teams :

Performance Analytics :

Global and Regional Strategy :

Other :

Required Background & Education :

Required Skills / Abilities :

Required Skills : Business Strategies, Change Management, Digital Brand Strategy, Digital Marketing, Direct Marketing, Global Strategy, Key Performance Indicators (KPI), Marketing, Results-Oriented, Strategic Leadership, Strategic Planning, Team Leadership

Preferred Skills :

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. A federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit :

Learn more about your rights, including under California, Colorado and other US State Acts

The salary range for this role is $169,700.00 - $267,200.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https : / / jobs.merck.com / us / en / compensation-and-benefits

You can apply for this role through https : / / jobs.merck.com / us / en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance. We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance.

Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities.

Regular, Domestic, No VISA Sponsorship, 25% Travel Requirements, Not Applicable Flexible Work Arrangements, 1st - Day Shift, Yes Valid Driving License, N / A Hazardous Material(s), Job Posting End Date : 12 / 2 / 2025